They are fodder Ohio. Their heroes are the shock jock columnists sort like Littlejohn, Liddle, Toby Young who have to peddle these sort of terms. Haha remoaners. Piers Morgan uses snowflake many times a day now and just natural that his impressionable flock follow suit. Will lose impact soon after saturation use.
Batman used to use 'liberal elite' often - don't think he would've ever come up with it on his own