ok. so it was definitelt negotiated down.
DEFINITELY
there is no proof but it sounds good.
I was just stating what the rate was when the sponsorhips was available. had you asked me if checkatrade had over £1m to spend on marketing, I would have laughed as never heard of them. apparently, they have/had much more than that to spend
this article also states that aap3 will pay £1m (which was the rate last year)
but, guessing that is wrong. despite no real evidence