Exactly this. People in any walk of life want to better themselves, no more than in professional football. Samuel writes as if selling is the model on which the club is run ignoring the whole big fish eat little fish ethos. Even Leicester, after their brilliant season, don't look like they will keep Vardy. Players and managers leave us because we have been so relatively successful and that puts people in the shop window. If we were crap no one would look at us twice.