INFLUENCED.COM Posted 3 December, 2008 Share Posted 3 December, 2008 Just caught some of Simon Jordan talking about the price of tickets and the thinking behind non reduction, his 'inteligence' suggests that reducing ticket prices to encourage attendance does not then lead to secondary revenue, if its marketed as cheap then people will not pay for the surrounding cost of merchandise, burgers, pies, etc...kids for a quid and other incentives does not automatically lead to an increase in programme sales for example, he suggests that those selecting games will not simply go to other games because of reduced prices, agree with him that season tickets represent value for money Has our club carried out similar studies hence the reason for standing firm with pricing for the majority of games ? Link to comment Share on other sites More sharing options...
OldNick Posted 3 December, 2008 Share Posted 3 December, 2008 Just caught some of Simon Jordan talking about the price of tickets and the thinking behind non reduction, his 'inteligence' suggests that reducing ticket prices to encourage attendance does not then lead to secondary revenue, if its marketed as cheap then people will not pay for the surrounding cost of merchandise, burgers, pies, etc...kids for a quid and other incentives does not automatically lead to an increase in programme sales for example, he suggests that those selecting games will not simply go to other games because of reduced prices, agree with him that season tickets represent value for money Has our club carried out similar studies hence the reason for standing firm with pricing for the majority of games ? I think a lot of that is true. If you get used to having discounted tickets it hurts to have to pay full price. Link to comment Share on other sites More sharing options...
OLYMPIC Posted 3 December, 2008 Share Posted 3 December, 2008 Also if you sell the tickets at half price for instance you don't guarantee twice as many people buying them so could just be costing the club money. Link to comment Share on other sites More sharing options...
La BoIS Saint Posted 4 December, 2008 Share Posted 4 December, 2008 Agree with this. If you know a product is regularly on Buy one get one free in Tescos then you don't buy it when you have to pay full whack. Link to comment Share on other sites More sharing options...
Pancake Posted 4 December, 2008 Share Posted 4 December, 2008 I can see where he is coming from. If Im working to a budget and find myself inticed with a cheap ticket, I will not spend the extra on other items (such as food etc). BUT, the concept of Loss Leaders has been sued in business for year, so it cant be that wrong. http://en.wikipedia.org/wiki/Loss_leader Link to comment Share on other sites More sharing options...
Scummer Posted 4 December, 2008 Share Posted 4 December, 2008 Agree with this. If you know a product is regularly on Buy one get one free in Tescos then you don't buy it when you have to pay full whack. You stock up when you see it on offer, yes. How are you going to do that with football, you can't stockpile tickets? Link to comment Share on other sites More sharing options...
OldNick Posted 4 December, 2008 Share Posted 4 December, 2008 i ve taken schoolfriends of my kids to games in the past on cheap tickets and they never return even though they enjoyed the games. Link to comment Share on other sites More sharing options...
Weston Super Saint Posted 4 December, 2008 Share Posted 4 December, 2008 Just caught some of Simon Jordan talking about the price of tickets and the thinking behind non reduction, his 'inteligence' suggests that reducing ticket prices to encourage attendance does not then lead to secondary revenue, if its marketed as cheap then people will not pay for the surrounding cost of merchandise, burgers, pies, etc...kids for a quid and other incentives does not automatically lead to an increase in programme sales for example, he suggests that those selecting games will not simply go to other games because of reduced prices, agree with him that season tickets represent value for money Has our club carried out similar studies hence the reason for standing firm with pricing for the majority of games ? What a clever man he is He seems to have completely overlooked the fact that the country is in recession and the disposable income that people once had has been considerably reduced. Not to mention that many businesses have reduced prices in order to retain their valued customers, even if this means a temporary loss in profits to avoid long term meltdown. Link to comment Share on other sites More sharing options...
Chez Posted 4 December, 2008 Share Posted 4 December, 2008 you have to get the starting price right in the first place though. Link to comment Share on other sites More sharing options...
Give it to Ron Posted 4 December, 2008 Share Posted 4 December, 2008 i ve taken schoolfriends of my kids to games in the past on cheap tickets and they never return even though they enjoyed the games. Does that say more about your company or the performance of the team? ;-) Link to comment Share on other sites More sharing options...
Harry Faz Posted 4 December, 2008 Share Posted 4 December, 2008 agree - forget all the gimmicks , price all tickets at sensible and attractive levels Link to comment Share on other sites More sharing options...
graymalkin33 Posted 5 December, 2008 Share Posted 5 December, 2008 Did anyone hear him have a little dig at Saints in the same programme. When the Saints fan rang up and said that he was having a laugh charging £40 for a Palace v QPR ticket. The saints fan said something along the lines that a ticket at saints for him and his lad was close to £50 and that was too much. Then Jordan went on to say that he wasnt surprised that saints had lower ticket prices seeing how poorly run the club had been over the past 3 years. Link to comment Share on other sites More sharing options...
Thedelldays Posted 5 December, 2008 Share Posted 5 December, 2008 What a clever man he is He seems to have completely overlooked the fact that the country is in recession and the disposable income that people once had has been considerably reduced. Not to mention that many businesses have reduced prices in order to retain their valued customers, even if this means a temporary loss in profits to avoid long term meltdown. if you listened to the show he was spot on and very open about football matters that we can only speculate on.... he said he would reduce prices if he knew it would get another 5k throught the turnstiles...which simply will not happen..he stated that 9 month ago so many more fans were happy to pay alot more for tickets than today...simply because the team were in the playoffs.. he also stated that fans give him enough stick as they want a competitive football team..which costs so much money then dont want to pay for it... one thing he did say he got wrong was that he had first option on chris iwelumo but would not sanction the buy....... he did say that palace were doing more offers this season than before, so the cheaper route at times are there.. Link to comment Share on other sites More sharing options...
hamster Posted 5 December, 2008 Share Posted 5 December, 2008 Surely 'Kids for a quid' offers will reap rewards in years to come. Also, there is a load of cash to be made on replica shirts, curtains etc. from the youngsters. Link to comment Share on other sites More sharing options...
OldNick Posted 5 December, 2008 Share Posted 5 December, 2008 Does that say more about your company or the performance of the team? ;-) Ron I was expecting a comment like that from someone and as I typed it I realised I had set myself up for that one.Of course it may be true Link to comment Share on other sites More sharing options...
Weston Super Saint Posted 5 December, 2008 Share Posted 5 December, 2008 if you listened to the show he was spot on and very open about football matters that we can only speculate on.... he said he would reduce prices if he knew it would get another 5k throught the turnstiles...which simply will not happen..he stated that 9 month ago so many more fans were happy to pay alot more for tickets than today...simply because the team were in the playoffs.. he also stated that fans give him enough stick as they want a competitive football team..which costs so much money then dont want to pay for it... one thing he did say he got wrong was that he had first option on chris iwelumo but would not sanction the buy....... he did say that palace were doing more offers this season than before, so the cheaper route at times are there.. Good to see we're not the only ones with a pompous Chairman who thinks everything is the fans fault! Link to comment Share on other sites More sharing options...
1976_Child Posted 5 December, 2008 Share Posted 5 December, 2008 (edited) I did a survey of ticket prices with a mate about a year ago. We tried to determine if, relative to income, the ticket price in 2007 was higher than in 1976. My mate started going to the Dell in 1976. He was just out of school and had his first regular income. He recalls - and I wasn't there so will have to take his word for it - that a ticket to a league game in 1976 was £3. He was earning £24 a week, and again as I wasn't too interested in money back then I couldn't say if this was average for a school leaver doing manual labour or not. So the ratio of ticket/income in 1976 was 1:8 Nowadays a ticket costs £24 and a young lad just out of school could - if he was prepared to graft - earn £200 doing manual labour. The present day ratio is, drum roll please, also 1:8 (rounded). So there we have it, a not very precise but yet informative analysis that, relative to income, ticket prices have not actually gone up. Waiting to hear that my 1976 figures are incorrect... Edited 5 December, 2008 by 1976_Child Link to comment Share on other sites More sharing options...
Thedelldays Posted 5 December, 2008 Share Posted 5 December, 2008 I did a survey of ticket prices with a mate about a year ago. We tried to determine if, relative to income, the ticket price in 2007 was higher than in 1976. My mate started going to the Dell in 1976. He was just out of school and had his first regular income. He recalls - and I wasn't there so will have to take his word for it - that a ticket to a league game in 1976 was £3. He was earning £24 a week, and again as I wasn't too interested in money back then I couldn't say if this was average for a school leaver doing manual labour or not. So the ratio of ticket/income in 1976 was 1:8 Nowadays a ticket costs £24 and a young lad just out of school could - if he was prepared to graft - earn £200 doing manual labour. The present day ratio is, drum roll please, also 1:8 (rounded). So there we have it, a not very precise but yet informative analysis that, relative to income, ticket prices have not actually gone up. Waiting to hear that my 1976 figures are incorrect... if only it was that simple Link to comment Share on other sites More sharing options...
Thedelldays Posted 5 December, 2008 Share Posted 5 December, 2008 Good to see we're not the only ones with a pompous Chairman who thinks everything is the fans fault! he is right though...he get stick for not spending enough money on players..then he gets stick when he sets the ticket prices in order to try and do so... Link to comment Share on other sites More sharing options...
1976_Child Posted 5 December, 2008 Share Posted 5 December, 2008 if only it was that simple Well I did say it wasn't precise but still, if the 1976 figures are correct then it does at least show that the 'good old days of yaw' were actually not that much cheaper. Link to comment Share on other sites More sharing options...
Thedelldays Posted 5 December, 2008 Share Posted 5 December, 2008 Well I did say it wasn't precise but still, if the 1976 figures are correct then it does at least show that the 'good old days of yaw' were actually not that much cheaper. of course in 1976 there was no internet, cable TV, mobile phones, fitness clubs, holidays, gaming consoles, etc etc that all want our money and are as freely available to all Link to comment Share on other sites More sharing options...
INFLUENCED.COM Posted 5 December, 2008 Author Share Posted 5 December, 2008 of course in 1976 there was no internet, cable TV, mobile phones, fitness clubs, holidays, gaming consoles, etc etc that all want our money and are as freely available to all Thats not strictly true, I'm sure we had an Atari in '76 Link to comment Share on other sites More sharing options...
1976_Child Posted 5 December, 2008 Share Posted 5 December, 2008 of course in 1976 there was no internet, cable TV, mobile phones, fitness clubs, holidays, gaming consoles, etc etc that all want our money and are as freely available to all Exactly! And all these modern day 'necessities' are in fact luxuries. I have a friend who runs a successful business, has a good stable family and social life and doesn't have a mobile, car, internet or exotic holidays. He always seems so happy and stress free.... Link to comment Share on other sites More sharing options...
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