The high water mark was when we finished 8th (spent a lot of time in 9th) not when we finished 7th and then 6th? Last season was a slide into boringness? Really?
The utter desperation of some people to engineer a false narrative continues to astound me.
Our ambition hasn't actually changed - it was the same under Poch as Koeman as now. It hasn't changed and it won't change (pending new owner, still I would be doubtful).
The idea that under Poch we had a one way ticket to guaranteed progress forever was, and is, total garbage. A club our size is going to finish 9th or 10th or 14th from time to time. We don't want to, but we will. Leicester finished fourteenth two seasons ago.
Puel may have turned out to be a dud appointment but guess what, a club our size might make a dud appointment now and then too.
The ambition remains - be the best of the rest and try and capitalise when the top 6 have a bad time. Try and qualify for Europe. This is not a guarantee we will achieve this, without fail forever. We won't.
Get over it.