Quite.
Shhhhhssshhh! Don't let on that the CL is actually rather dull and and a turn-off for the majority of the competition! And for heaven's sake don't let it get out that it's just not as popular with Joe Public as the TV and vested interests make out!
I would add that the current regime and Cortese deserve credit in this regard. Cortese was perhaps a necessary 'evil' at the time; we have better balance now between ruthless business governance and being a 'club'.
Certainly we have a great business and playing model for a mid-sized club to follow. We can punch above our weight, and look to emulate in our own way, clubs like Athletico Madrid.
The causes question is seriously flawed.
The reasons for it's decline question is also seriously flawed.
(From a veteran of the legendary rows of old: Saints V Millwall '78 and Chelsea V Saints Oct 76)
LoL - as we all know IQ is distributed on a bell curve, and footballers and ex-footballers are not known for their intellects, so it will ever be thus, unless they change their pundit recruitment policy!
The more intelligent quarters of the media absolutely love us. We are refreshing, and our manner is wholesome, and the Academy - well it speaks for itself. Great article.