Because they are on the verge of going out of business, were nearly relegated into the 4th tier, available to buy for under £2m and a little investment could see them rise again to Serie B. Potentially a lot of positives for them given their current situation and little in the way of negatives.
I'm puzzled why you think a club that was nearly relegated from the three league regional Serie C would in any way be beneficial to promoting soccer centres in China!