Thieving gits thats what.
I did similar with the RAC. The sent me a renewal quote, i phoned them and told them the AA had quoted me half what they did. ( i made it up as I hadn't phoned anyone else) and they instantly matched the quote I had made up.
I used to live in Alresford when I was a very small nipper.
I used to take a **** in the watercress fields, and so to this day have never eaten it, due to knowing that any watercress could be ****ed stained by me.