Haven't regularly read a national for twenty years or more - mostly political dross, ill-informed comment and sensationalism. Will occasionally buy one if I'm out and about and will buy anything from Times to the Sun (except the Mail), dependent on my mood and need for information or entertainment.
Have recently been buying more I's though and quite like it. It's brevity means that they stick to the facts without embellishment and this is very apparent in their football reporting. So often you read a 'match report' in one of the nationals that is a full-page article speculating about Wenger's future or Bale's on-off transfer, with three lines at the bottom to tell you who won the match. I doubt if their reporters even attend the games sometimes.