But isn't what you mean by “see more ambition” really “see spending more money”?!
For me, Saints show plenty of ambition, it’s just our ambition doesn’t involve chucking huge sums of money around.
Our ambition is to build long-term self-sustainability by investing in the academy and developing younger players, whilst continuing to be successful.
I’d argue that is a far more ambitious project than simply going out and spanking £35 million quid on a couple of Bentekes or suchlike each summer.
I think you either buy into the Saints project, or as S-Clarke has suggested, go and support a club who’s ambition is to reach for the stars financially.