I hate this comment, football is totally different to any other business in that no matter how much crap you put up with or how "awful" or not the product is, thousands of people every single week will still go and will continue to go.
Saints, and ever other football team know it too, so it matters little.
The Tories are absolute masters at blaming the UK financial crisis on Labour, but the lack of recovery on the "global" financial crisis. They love having the best of both worlds.