KelvinsRightGlove

Ah yeah. Take part of one quote by one person and extrapolate that to everyone. How many people have gone on record about the ambition and vision of the club being a deciding factor?

Riiiight. Nothing to say on how the club has successfully rebranded then? Gotta love the "I'm older than you, I'm right" line of argument. Scraping the barrel a bit mate?

Lol, I'm so worried what people on Saintsweb think of me.

Oh go on then, ill indulge you. Nowt else to do. It's not about me. It's what the club did. In looking forward, and creating 'the Southampton way' the club presented itself as a professional, dynamic and forward thinking club. A club that looks to the future by investing millions in already top drawer training and youth facilities, and looks to make every small gain it possibly can. There was a drive to be the best it possibly could be, with the aim of playing in a certain way, from the first team to youth teams. With a pathway for youngsters to go on and establish themselves at the club. This is the way in which the club was trying to rebrand itself. No longer that plucky club on the south coast, but a force to be taken seriously. This is what attracted the Ramirez's, Pochettinos, Wanyama's Lovrens etc. Not the clubs history. Yes it helped we had financial backing too, but it were these things that sold the club to players, staff and in the end the media.

Hang on, I thought it was all about the history?

Oh my. I do know more than a little about branding, thanks. I never mentioned relocating, or anything of the sort. The fact is, Saints history is hardly that rich. There isn't a huge amount to maximise from harking to the past sadly. Other than that of being plucky Southampton that usually struggle and sometimes bloody a big clubs nose. You don't have to change your name, what you are or move to rebrand. It's as simple as the way you sell yourself.

Lol that guy is an idiot. Still thinks Torres is the best thing ever and Josh Mceachran is the second coming of Xavi

I'm sorry, but saints hardly have the richest of histories to sell as a brand. Given the previous few years at saints a rebrand was needed in my opinion.

Negative press? A few articles over four years and then the media falling over themselves on a daily basis at the start of the season. The balance of press over NCs tenure probably shifted dramatically towards his favour with the help of a good press team. All it took. What effect did all this negative coverage have? Did it hold us back? Never have I said NC was perfect. I just outlined what my priorities were for the new man or woman to take the job are.

My word. You read a book on sociopaths and now you are an expert. You can see them everywhere. I was discussing what I want from the CEO, not whether I'm a sociopath or sound like one or share traits with one. Nice job editing your post.

Oh lord here we go

I'm not saying it's not possible, it's just not a priority for me. Happy to have someone driven and ruthless if they are ambitious and focused solely on the future of the club. Things like stripes just don't bother me. Maybe if the new person wanted to call us the "South Coast Tinkerbells" if be more bothered.

Could be anything. Players are off on Monday & he is from London, well Kingston. Not that means he won't go. I think he will end up at Chelsea eventually, just I wouldn't take too much from that tweet.

As Director of Football development, performance & support. Probs not. Well respected yes, but for football reasons. Not running a club.

Les has little experience in running a business.

Losing most weeks, barely keeping our heads above water, selling our best players, being relegated, ending up in administration. Sounds the right way to go to me.

Eh?

I concur.

Course he wasn't Bazworth, course he wasn't.

Oh christ. I actually think I'd rather they wern't Saints fan.

Lol things don't change much do they?

Being the boss is being disliked. Has there ever been a boss of an organisation the size of Saints where the person in charge is loved by every single current/former employee?

These are slightly different though aren't they mate?

I'm with you Barry. It's outrageous that not every player we signed in L1 went on to be Prem class. FFS.