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When will They learn


70's Mike
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How dare the club, who are in need of money, try and generate cash flow by advertising!

 

Dirty buggers...

 

 

Why target those of us who , in my case, have already handed them over £1000 in season ticket money, have already paid.

Still a rich person like you will be snapping their figures off to accept

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Why target those of us who , in my case, have already handed them over £1000 in season ticket money, have already paid.

Still a rich person like you will be snapping their figures off to accept

 

It's called advertising and a cheap mailshot is a good idea. Maybe they didn't think a rufty tufty football fan would be as sensitive as you?

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It's a bit like the Nigerian scammers - they send out countless numbers of emails knowing that most people will ignore them, they only need a couple of positive responses and it is money well spent. As earlier stated it is a very cost effective form of promotion - don't see the problem myself.

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Why target those of us who , in my case, have already handed them over £1000 in season ticket money, have already paid.

Still a rich person like you will be snapping their figures off to accept

 

Climb down off your high horse and see it as the simple work of advertising that it is.

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Hang on a minute though, this has given me an idea.

 

What if TSW bought a box for next season, and game by game drew members names from a hat to take advantage?

 

Not only would this boost renewals, but it would give us all the opportunity to meet up with each other on a totallky random basis, and hug, whilst getting ****ed up.

 

Don;t thank me.

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Why target those of us who , in my case, have already handed them over £1000 in season ticket money, have already paid.

Still a rich person like you will be snapping their figures off to accept

 

Because you buying that season ticket show that you (A) want to watch Saints and (B) don't mind spending quite a bit of money on it. Seems rather sensible to me.

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Why target those of us who , in my case, have already handed them over £1000 in season ticket money, have already paid.

Still a rich person like you will be snapping their figures off to accept

 

It's called upselling.

 

No different to an airline selling you an upgrade or a fast food joint asking you if you want to go large - often the best source of additional revenue is from your existing customers - especially in times like these. Good marketing practice IMO (apart from the 'stunning' bit)

 

As per people taking up the offer, many do respond to direct marketing (whether it be mail shots, eblasts or telemarketing).

 

An email broadcast to STHs would cost no more than a few hundred quid, so one 'upgrade' would more than pay for the excercise. If STHs are running at 10k and they have 5k email addresses on file, they only need to find 1 from 5000 to make it viable.

 

Email marketing response rates run at a 20% open rates (for arguments sake 1000 people) and a 10% click through rate, so on 5k STHs - 100 would click through to view the offer. The chances are that more than 1 in 100 'interested' people would take up the offer.

 

It has clearly worked for them before as this is not the first time they have done it, so I can't see any problem with it.

 

There is one thing the Lowe regime does understand and that is how to exploit a loyal customer base - I am not having a go at them for this, it is just the way it is when a significant number of 'customers' will buy the product irrespective of the quality being served up / value on offer. Every other football club in the land would and probably is doing the same.

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It's called upselling.

 

No different to an airline selling you an upgrade or a fast food joint asking you if you want to go large - often the best source of additional revenue is from your existing customers - especially in times like these. Good marketing practice IMO (apart from the 'stunning' bit)

 

As per people taking up the offer, many do respond to direct marketing (whether it be mail shots, eblasts or telemarketing).

 

An email broadcast to STHs would cost no more than a few hundred quid, so one 'upgrade' would more than pay for the excercise. If STHs are running at 10k and they have 5k email addresses on file, they only need to find 1 from 5000 to make it viable.

 

Email marketing response rates run at a 20% open rates (for arguments sake 1000 people) and a 10% click through rate, so on 5k STHs - 100 would click through to view the offer. The chances are that more than 1 in 100 'interested' people would take up the offer.

 

It has clearly worked for them before as this is not the first time they have done it, so I can't see any problem with it.

 

There is one thing the Lowe regime does understand and that is how to exploit a loyal customer base - I am not having a go at them for this, it is just the way it is when a significant number of 'customers' will buy the product irrespective of the quality being served up / value on offer. Every other football club in the land would and probably is doing the same.

 

You take your job too seriously............and I mean that in the nicest possible way :)

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It's called advertising and a cheap mailshot is a good idea. Maybe they didn't think a rufty tufty football fan would be as sensitive as you?

 

Why is it a good idea JFP ? targetting sth's who have seen 2 wins this season.

 

I would call it retarded, ill concieved at best.

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You take your job too seriously............and I mean that in the nicest possible way :)

 

 

Can't help it, Direct Marketing has many people knocking it but they in turn respond to it. One of the biggest sources of revenue for the club is generated via ST renewals, and the majority of these are off the back of the renewal mailings.

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Can't help it, Direct Marketing has many people knocking it but they in turn respond to it. One of the biggest sources of revenue for the club is generated via ST renewals, and the majority of these are off the back of the renewal mailings.

 

Do you work in the ticket office & do you get commission on any STH you can get to renew ?..................:smt117

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Get over it:rolleyes: We need the money!!!!!!!!!!!!!!!!!!!!!!!!!!

 

 

Mike, you always strike me as one of the few sensible posters we have on here, so I'm sure you will see the need (When you think about it).

The club stand at the door of going out of business and need to generate money from any source. So, they mail/email anyone on the club's database and hope it gets people to spend (more than they have already!). I really don't see any problem. If it upsets you, just delete the email or pay up and enjoy the match with a nice lunch and a beer or three.

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Get over it:rolleyes: We need the money!!!!!!!!!!!!!!!!!!!!!!!!!!

 

 

Mike, you always strike me as one of the few sensible posters we have on here, so I'm sure you will see the need (When you think about it).

The club stand at the door of going out of business and need to generate money from any source. So, they mail/email anyone on the club's database and hope it gets people to spend (more than they have already!). I really don't see any problem. If it upsets you, just delete the email or pay up and enjoy the match with a nice lunch and a beer or three.

 

 

Thanks for the comments Norm

 

I do delete their e-mails my problem with it is, and i do appreciate the need to generate cash at this time, is that it is simply not a good deal , it is over priced and shows a lack of understanding . Now if it was £50 i might take the wife but £70 is just to high

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Thanks for the comments Norm

 

I do delete their e-mails my problem with it is, and i do appreciate the need to generate cash at this time, is that it is simply not a good deal , it is over priced and shows a lack of understanding . Now if it was £50 i might take the wife but £70 is just to high

 

You are actually saving more than the price of a match ticket. And at the end of the thread you seem to be acknowledging that it is not a bad idea - you just want to haggle a bit over the price.

 

I do know of 3 season ticket holders who have taken this offer very seriously because if you consider the meal and the unlimited booze, it works out close to a good night out anyway!

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You are actually saving more than the price of a match ticket. And at the end of the thread you seem to be acknowledging that it is not a bad idea - you just want to haggle a bit over the price.

 

I do know of 3 season ticket holders who have taken this offer very seriously because if you consider the meal and the unlimited booze, it works out close to a good night out anyway!

 

Did they take the offer up or just take it seriously?

because i have seen no evidence in the attendance numbers in the corporate area to suggest anyone actually takes it up

 

Any way of to the pub with one of my sons, the 14 year old cannot be bothered, then to SMS to turn over the sheep sha**ers

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Thanks for the comments Norm

 

I do delete their e-mails my problem with it is, and i do appreciate the need to generate cash at this time, is that it is simply not a good deal , it is over priced and shows a lack of understanding . Now if it was £50 i might take the wife but £70 is just to high

 

Mike, in line with Norm's comments you strike me as one of the old school reactionary posters. The type who writes to complain to the BBC about a programme they never even watch or listened to but to support those who did complain against the disgusting filth shown on TV etc.

 

It shows how ridiculous your logic is when you state that you would be willing to pay £50 and not £70. To many ST holders even £50 may be beyond their limits so are the club to target their promotions solely for your ideals. I think it is you who shows the lack of understanding about the club undertaking a simple marketing opportunity that may increase their revenue in difficult times. Meanwhile, you obviously welcome any opportunity to jump on your negative bandwagon. God forbid you find out the executive loos use triple ply toliet tissue when they should be using pages from the Sun.

 

I have just read an article in a money magazine that if you smile and act friendly you can pretty much haggle a discount on most things so perhaps your £50 offer will be well received or you you could steam in and demand to see the management about this disgustingly offensive email that gives an offer that is overpriced by a score in your estimation. The effing b'stards - who do they think they are, what scum, no wonder you can't support the club and no doubt why your son has become so disillusioned because of the negativity that must pervade his home.

 

I'm surprised you haven't told us how your young son is to disillusioned to go to the game today as usual, do you have a new record?

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Any way of to the pub with one of my sons, the 14 year old cannot be bothered, then to SMS to turn over the sheep sha**ers

 

You honestly couldn't make it up! The £50 you were willing to spend + what you will spend in the pub seems to me to equal the £70 required to give your wife a special day out at the game. Perhaps the club did not overprice their offer afterall. Sorry to hear about your son is this a new development? Not much fun for a 14 year old in a pub, so perhaps understandable.

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Think we looked at this the wrong way round....

 

Hospitality- was it in a box or just in one of the "suites"

 

70 quid for "all you can drink" while Saints are playing - from about 1pm til about 5pm sounds like a far better way to spend the afternoon than actually having to watch the match (as according to many the football hasn't been worth watching anyway)

 

Now that I reckon shows that people at the club clearly understand the pain we are in and wish to help do their bit to alleviate it

 

Booze - the last resort of the depairing saints fans....

 

 

 

 

 

 

winky irony smiley thingy

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Mike, in line with Norm's comments you strike me as one of the old school reactionary posters. The type who writes to complain to the BBC about a programme they never even watch or listened to but to support those who did complain against the disgusting filth shown on TV etc.

 

It shows how ridiculous your logic is when you state that you would be willing to pay £50 and not £70. To many ST holders even £50 may be beyond their limits so are the club to target their promotions solely for your ideals. I think it is you who shows the lack of understanding about the club undertaking a simple marketing opportunity that may increase their revenue in difficult times. Meanwhile, you obviously welcome any opportunity to jump on your negative bandwagon. God forbid you find out the executive loos use triple ply toliet tissue when they should be using pages from the Sun.

 

I have just read an article in a money magazine that if you smile and act friendly you can pretty much haggle a discount on most things so perhaps your £50 offer will be well received or you you could steam in and demand to see the management about this disgustingly offensive email that gives an offer that is overpriced by a score in your estimation. The effing b'stards - who do they think they are, what scum, no wonder you can't support the club and no doubt why your son has become so disillusioned because of the negativity that must pervade his home.

 

I'm surprised you haven't told us how your young son is to disillusioned to go to the game today as usual, do you have a new record?

 

 

Ouch! A tad 'hard' on Mike, imo. He was just questioning the clubs marketing ideas. As a S/T holder, he probably felt that as he had paid for his ticket, why would he want to pay again for the same thing. He does have a point but in my view, the club needs to make every effort to bring more cash into the 'till'.

Knowing him ( from his posts on here) I'm sure he has thought again and sees that it is a must situation for the club. Hence the emails.

Enjoy the game, Mike and don't worry too much at NC's post.;)

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Mike, in line with Norm's comments you strike me as one of the old school reactionary posters. The type who writes to complain to the BBC about a programme they never even watch or listened to but to support those who did complain against the disgusting filth shown on TV etc.

 

It shows how ridiculous your logic is when you state that you would be willing to pay £50 and not £70. To many ST holders even £50 may be beyond their limits so are the club to target their promotions solely for your ideals. I think it is you who shows the lack of understanding about the club undertaking a simple marketing opportunity that may increase their revenue in difficult times. Meanwhile, you obviously welcome any opportunity to jump on your negative bandwagon. God forbid you find out the executive loos use triple ply toliet tissue when they should be using pages from the Sun.

 

I have just read an article in a money magazine that if you smile and act friendly you can pretty much haggle a discount on most things so perhaps your £50 offer will be well received or you you could steam in and demand to see the management about this disgustingly offensive email that gives an offer that is overpriced by a score in your estimation. The effing b'stards - who do they think they are, what scum, no wonder you can't support the club and no doubt why your son has become so disillusioned because of the negativity that must pervade his home.

 

I'm surprised you haven't told us how your young son is to disillusioned to go to the game today as usual, do you have a new record?

 

please to see that you have so much time on your hands to remember all my posts, what a sad life.

you must have had to push it to get to the game today judging y the time of your post, my son has become disillusioned because of the failed experiment of your friend Rupert.

How it must hurt him to see Wotte tear up his master plan and revert to traditional british football, the other thing my youngest son cannot understand is why me and his elder brother still go every week, he thinks we are mad.

this and my whole extended family bleed red and white never question my loyalty to the club

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You honestly couldn't make it up! The £50 you were willing to spend + what you will spend in the pub seems to me to equal the £70 required to give your wife a special day out at the game. Perhaps the club did not overprice their offer afterall. Sorry to hear about your son is this a new development? Not much fun for a 14 year old in a pub' date=' so perhaps understandable.[/quote']

 

Its a personal matter, it doesn't need arguing about!!!

 

Anything to try and make us think Lowe is the saviour. He can't possibly make a wrong decision, even in these small circumstances!!!

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