Music has no place within 7 minutes of any playing of football. Totally wrecks any atmoshpere whatsoever and is so patronising it is beyond belief.
In the 70's the atmosphere and tension would build steadily from 20 mins before kick off, and often the best singing and banter with opposition fans would occur in the 10 mins before a kick was even taken, but that was killed off with allocated seating and everyone rushes up off the concourse with 3 mins to kick-off now.