Maybe the best way to guage people's opinion is to ask: "looking at their league status over the last 5 years, which football club would you most like ours to be like?"
Top 6 prem side? Man Utd, Chelsea, etc
Mid table prem side? Fulham, Everton, Bolton, etc
Yo-yo prem/championship side: West Brom, Middlesboro, Derby, etc
Me? Fulham