Season ticket holders in cutting off nose to spite face shocker!
As Mr Luker says, winning games will naturally boost attendances (due to the increase in quality of the commodity on offer) but, paradoxically of course, a good crowd boosts the chances of starting a run of winning games in the first place. So, a few "one off" discounts to get a better match between "quality" and "price" is sensible economics.
Season ticket holders shouldn't go into a season with "it's only about the value I get" blinkers on. They are effectively buying shares in the club and, as we all know, the price (value) of shares can go up and down depending on the fortunes of the company being invested in.
Season ticket holders 'moaning' about non-season ticket holders getting 'perks' is missing the simple economics of the situation.
IMHO of course