Nice post. Couldn't agree more.
No doubt it has been quantified elsewhere before but what will the annual financial loss be (in terms of profit, not revenue) to the club if we are 3,000 short of Sundance's 18,000 "break even" threshold? If (plucks figure from the air) the average clear profit made per attendee is £10, then we're looking at c.£1.5million.
If that figure is anywhere close to being accurate then to say that we would have to lose "some" of the keystones of our foundation in January is arguably a slight exaggeration as we could probably cover that "loss" with the sale of just "one" player not "some".
Anyway, agree with the sentiments. Cheers