It's mainly due to tax and the supermarket selling beer at a fraction of the cost.
Also, the new generation of drinkers are WKD drinking poofs who get ****ed on about 3 bottles so never actaully spend any money.
http://news.bbc.co.uk/sport1/hi/rugby_union/my_club/harlequins/8044453.stm
Basically accused of cheating.
12 month ban for the player involved as well.
It would be great if the footy chiefs did that as well.