I remember seeing that too. My wonderful wife (girlfriend at the time) was sensible enough to sit through it with me. The first football on TV in colour that I remember was the 1970 World Cup.
(For those youngsters amongst us, colour TV can in with BBC2 and the 625 line UHF system)
And yes, I agree totally that ITV are crap at football. That famous missed goal should have been enough to ban them from ever getting anywhere near it ever again.