All very true - but I would have thought that a well run business shouldn't try as hard as it can to p1ss off a significant proportion of its customer base.
Notice I say customer and not fan, because as you rightly say that's what we are, or in my case was.
Football is about the only business I can think of where customer loyalty can be stretched so far, but somewhere along the line if they push it too far there will be a breaking point.
The club desperately needs to employ a good PR consultant.