It is a FACT that during our Premier League days Saints had the highest proportion of season ticket holders outside a 50 mile radius of all the clubs in the division. I assume this market has been severely hit this past few years and it's an important market the club needs back.
Watford have a reduced season ticket price for fans outside a 50 mile radius, Saints would be very wise to offer a similar incentive to win back a key section of the support base.