I think someone came up with Red Bull in another thread thinking they might have been the Swiss Pharmaceuticals company muted to be interested because of their existing link with a few clubs. Someone pointed out that Red Bull were in Fact Austrian and not Swiss. I wouldn't be surprised if it spawned from there...
At a time when the group seriously need to keep the public sweet and on their side, you'd expect to have their front man assuring people. Instead you've had a lot of TL, where is Matt?
It does look like a premiumtv forumla to me I'm afraid. It will be interesting to see how it turns out as I'm involved with launching a site for another football team at the moment.