Indeed you can, but some people choose to pay for designer labels, some people choose to go on holiday to Mauritius rather than Benidorm, some people choose to drive a Mercedes rather than a Nissan sunny, some people choose to pay more for decent football rather than bleating on about an, IMO, reasonalbly priced ticket, for what should be a successful season and a £3 booking fee, if you can afford it but are not prepared to pay it, then choose not too.