I wouldn't want any footballer of ours not to have their eye's on the CL and 100k a week, it makes them hungry to perform for us and if they can't do it with us then by all means lets extract the cash from the suitors and rebuild.
If we can't get into the CL or Europe then is there much difference with having a team that bounces around the top half of the league every season but churning out world class talent which we make bank on?