What has been noticeable in The Black Country is that more & more people are watching home games in the pubs & that both WBA & Wolves are starting to offer more inventive ticketing pricing to combat it.
In response the pubs are offer better deals. A pub near my main base offers a free beer & then a 1/2 beer for every WBA goal and it's rammed to the rafters on match days, so much so that the landlord, ironically, now charges £1 to get in!
When Wolves are playing it offers a 1/2 beer for every goal the opposition scores!