Unless you're stupid enough to think we can be a top six club, then everything is going very nicely to plan. We are already well on the way to being established as a 7 - 10 club in the PL. We will occasionally finish above that, or below, but most years we will be in there, with Europa League as our "prize".
We can never be a top six club, the step up is far too big. It doesn't just involve buying a couple of expensive players. So the only alternative is down. Let's focus on consolidating where we are. As a club, not just a first team.
And after 50 years supporting Saints, I am more than happy with that.