A young, talented but pretty inconsistent no.10 who's recovering from a nontrivial injury and coming to a brand new league and country.
What's not to like.
That figure is misleading as it includes one-off exceptional costs i.e. the cost of onerous and cancelled contracts. Take that out and staffing costs to turnover (%) are in the low 60s. Either way, the next set of accounts will give a more accurate picture of things.
The players know it too. Players expect a move when they see others moving under similar circumstances. Not saying it's a bad thing per se; just that it's harder to say no when you've set such a strong precedent.