Any supplier who does work for a company in advance of being paid for it is a creditor, regardless of whether said company is in administration or not.
I know the likes of Cedar Press (for example) are relatively small creditors, when held up against the likes of Barclays and Aviva, but I'm sure Cedar would prefer Saints to be taken over by an owner who can grow the business quickest as it means they would generate more revenue more quickly for themselves. (Of course assuming that the new owner wants to go with the same printing company in this example)
So, I'm sure that when Fry is in discussions with the creditors they must talk about future revenue prospects as well as clawing back past revenue.
Wouldn't they?