I can see how you feel the way that you do, but this is the way that it is these days. Premier League clubs are rich man's (person's) playthings and by rich I mean billionaires. I don't find the situation embarrassing or humiliating in the least. We are in a short period of adjustment, teams come and go and players may change but the club is still the same. What do you want, some rich person to buy the club and subsidise our entertainment by pouring money down the gullets of players and agents every year? Our ticket money buys a seat at the ground, not part of the club.