Over time things will change. I cannot see the interest in the Premier League lasting forever. Fashions come and go. Eventually, a new league will be the 'darling' of the satellite channels supplying the Chinese and Asian audiences and the Premier League will die as quickly as its rise.
In the meantime, it is important for SFC to remain solvent and for the fans to enjoy the drama of a good season, a relegation fight and if it comes to it, a period of rebuilding in the Championship accompanied by promotion. I would not even contemplate breaking the 'big boy' cartel. Cortese could dream, but he was a fool to do so.