Get him a colouring book and tell him for every one he does where it stays in the lines he can have a sweet or something, give him a goal at the end of it, and see how he gets on. Might find he enjoys it and will carry on without bribes!
Take him to Stone Henge (or similar), and then when you get home, try to recreate the stones and stuff with playdoh, so its a bit more structured than 'make something'. Just an idea.....
Because he doesn't like it now doesn't mean in a few years he wont love it, most kids hate football cos 'its boring' but end up doing all they can to watch every match they can.