If you look at it the other way:
1 ) Kids who have no interest in cricket watch the Ashes on the BBC during their school holidays.
2 ) Kids get into cricket.
3 ) The ECB development programme gets a lot of it's work done for it.
I was a bit surprised that they didn't know Thomas had spent a lot of his career at right back though.
And slightly less surprised that they didn't know James' preferred position is central midfield.
Yes, which means that when people moan about getting done for speeding at 32 in a 30 zone their speedo was probably telling them they were doing 35 anyway!