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Southampton’s Chinese video campaign nets 68m impressions


doddisalegend
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Premier League outfit Southampton have enjoyed a boost to the club’s following in Asia after a range of bespoke videos received more than 68 million impressions on Chinese social media platforms Weibo, WeChat and soccer app Dongqiudi.

 

http://www.sportspromedia.com/news/southampton-weibo-wechat-journey-to-the-west-video

 

Could mean we see a lot more of our Chinese brothers and sisters at SMS in the future..

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Absolutely irrelevant in such a closed and easy to influence environment (an impression could just be a pointless pop up that someone closes out of annoyance).

 

For comparison the most watched video on Southampton FC's official YouTube channel has 414,262 views and 1,600 likes and is three years old, a much more accurate representation (for comparison Man U's equivalent YouTube video has 19 million views and is less than a year old).

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Premier League outfit Southampton have enjoyed a boost to the club’s following in Asia after a range of bespoke videos received more than 68 million impressions on Chinese social media platforms Weibo, WeChat and soccer app Dongqiudi.

 

http://www.sportspromedia.com/news/southampton-weibo-wechat-journey-to-the-west-video

 

Could mean we see a lot more of our Chinese brothers and sisters at SMS in the future..

One pound for each impression should help cover the Boufal, Carrillo, Vestergaard and Hoedt transfers, and the Puel, Clown and Hughes payoffs.

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