CB Fry

The main issue is that micro-targeting is over rated. Actual buyers come from much broader ranges than profiling will give you - the biggest brands starting point for advertising is "everyone that could buy this category" which is often far closer to "everyone" than a segment of a segment of a demographic group. Brands grow by attracting light/casual buyers. Also, clicks are over rated. Aiming to get clicks is not the same as getting sales. It's a false metric in most sectors. Even brands that are seen as entirely Web based - insurance comparison sites, say - their entire brand equity and awareness is built from memorable old-advertising TV campaigns - wall to wall meerkats, dancing robots and comedy opera singers. Analyse that!

It's not getting easier but still the most effective - the vast majority of TV is still watched live so you can't escape the ads on Corrie. Well, I can. Never watched it.

"Brave investment in the team" I believe they call it. Something clueless, penny pinching skintflint Les and that money grabbing big German woman wouldn't know the first thing about. And boy are we reaping what they've sown now with our bargain basement tat replacements. #negativenetspend #whycantwebelikepalaceorsomething

One thing is for sure. You won't find Southampton fans idolising a player admitting to eating a Sausage and Egg McMuffin every morning before training. No sir.

A bit of that but I was working in local/regional circulation at a national level, so the tricks were more about 7 day subscription bribery, punitive sale or return rules that no one understood and was responsible for more stolen "circulation" than any other single factor. We did a fair bit of dumping thousands of papers on co-operative vendors for them to "distribute" free, but funnily enough we'd always do that in the last week of June just in time for the end of the ABC period. Bulks dumped at hotels and airports was more the preserve of the nationals, we tried it at local level but too fiddly when we could get 1-2% added on much more easily through sale or return management. Trebles all round.

You seem to be suggesting that digital advertising only works/is validated by people clicking on the ads. I think the Don Drapers of the 50/60/70s and even those of today understand advertising better than you think. The headline remains that TV spots will **** all over any other medium in terms of effectiveness/return. And obviously advertising does work but not in the very linear way you think.

The case is still ongoing so we are yet to hear the case for the defence essentially saying the girl was a slag. Standard procedure of course.

When is Bill Wyman getting banged up? That was proper mental even in those unenlightened days.

Quality/Colour/etc of the year. In fairness that was nothing compared to the dark arts of circulation massaging.

Ha. Me and SOG shared a field of industry for about seven years then. Newspaper Circulation = where 0% growth will see you romp home with "Newspaper of the year" at the year end awards.

At some point earlier in the thread I said that anyone hoping for them not to make the play offs was a foolish hope - frankly it was nigh on impossible for the most well resourced club in the division to not make top seven. Unthinkable this season. Noble, glorious failure in the play offs was our best hope of LOLs. But they've exceeded my expectations and now I am ready to hope for their noble, glorious failure of finishing eighth. Absolutely hilarious if that happens.

I think there is a huge over estimation of the public interest on a European Super League. But if the top six go off to it, fair enough. See ya. Personally, I would have a passing interest but not much, but I am someone who is only interested in the CL when there's an English team in it late on, much like Andy Murray in the US Open. Oh, the semis is it? Go on, then. EuroMegaLeague? Couldn't give a monkeys. But, Saints vs Villa vs Leeds vs Newcastle vs Forest vs Sheffield Weds vs West Ham vs Derby in the English Premier League? Yep, sign me up for twenty odd years of that and I'd happily never watch a Chelsea or Manchester City match ever again.

I think there is something about Hunt including Friday and Monday as being "the weekend" which is possibly stretching the truth rather.

He'll always get a game at Oldham.

Comedy gold. I enjoyed it when you sneeringly dismissed the British public as unquestioning fools helplessly believing the howwible "mainstream media". And then you post up this drivel. Go you. So awfully clever.

I wish one of the things I buy was cheaper than it is. It takes some arguing against, does that.

I'm chalking that up as an assist for Gaston.

I think this is a game that is made-to-measure for our new signing and our best young midfield prospect. Saturday's match is tailor made for Austin/Reed and I think it will really suit them.

I think you need to accept that Sadio has had his collar felt and he's up before the beak in the morning.

https://twitter.com/FutboIAdam/status/696452018014179328 This guy knows something.

http://mobile.reuters.com/article/idUSKBN0HA26X20140915 Or, indeed, this.

https://twitter.com/AlexisFinish/status/696455409146658816 There's your conclusive evidence right there.

Yet another post from you complaining about me responding to Dalek. Give it a rest.

I still don't think they will win the league. After Arsenal (which they can win) they have some blatantly winnable games - Norwich, Watford, Newcastle, West Brom, Palace. But they walk into those games as the top team and with an expectation to win them. It's a new pressure, the pressure to turn up and win. So I can easily see them beating Arsenal then saving their choking for matches against teams more desperate for points at the other end of the table.

We'll sell him on in the summer at which point you can add him onto the long list of top players we've sold going back two years etc etc no one else does this etc.