You need to reconcile yourself with what "Champions League ambitions" actually meant, and what Les, Ralph and Ron have been saying all season.
We were never going to go all out splashing the cash to crack the Champions League. It was never going to happen.
We will do things sustainably, we aim to be "the best of the rest", and finish as high up the league as possible.
Maybe Ronald should have signed a striker instead of Elia or Djuricic. Maybe. He didn't. That's a bit of a shame but I am delighted we didn't sign Defoe or Bent or some other panic buy.
You can be disappointed but the club never said they would go all out beyond the credo of the club already outlined.