CB Fry

Sales will be as much to do with us being Premier League than the design. Calm down. We would have had queues just as long for red and white stripes.

I think you've done a twisting job yourself. I never said it wasn't a branding exersize. I said it was rubbish "brand building" and it is. No problem with the posters themselves. But this isn't some cutting edge revolution and this in itself is not going to make us money, as sone are breathlessly claiming. Anyway. Not sure this requires this much debate....!

Jesus. You'll be raving about our world class catering next. Saints have done bill board campaigns before, and have done corporate blitz campaigning before. And day trippers to their first game may be slightly more swayed by the performance on the pitch than some flipping posters outside the stadium... So glad you have admitting to over-championing because that's precisely what you've done.

Quite. Although as it gets me out of bed on a weekday, brand building in itself is quite interesting.... ....however this is garbage. When building a brand one of the more important things is maximise and exploit the things (brand assets) that make you a brand in the first place. What the club have done is chuck one of our very biggest assets in the bin, making brand building significantly harder. Second, this is decorating our own stadium. The posters look okay but it aint brand building as they will be primarily seen by match going fans, the people that need the least brand building. Nice to see the usual "this is AMAZING" response from the Cult of Cortese but jesus christ a couple of posters round the stadium. Whoopee.

Yes . But at no point will it be Sunderland/Stoke's problem which is what you were suggesting.

But WE are the "opponent that chooses" to have two kits that both clash with existing established home kits. If it is a problem (unclear if it is) it's our problem.

Someone said Sunderland haven't realised their kit yet. What if it is red and white halves? They might be as cutting edge and innovative as us this season.

So our away kit is white then? Not white-and-red stripes?

It's brilliant. Everything we do is brilliant. These signs mean we mean business. The whole nation will be talking about Saints now.

Oh dear. MLG's little world just caved in.

It's barely red and white, which is kind of everyone else's point.

I'm with you. Shi te pointless tournament, a completely contrived team with a terrible coach in charge. Beckham should be there. Frankly that was the only interesting thing about the team.

Agree with this. Someone said it was inspirational earlier - it aint - but by the same token it isn't unispiring either. Just a kit.

Say what you see. Well done.

Which one? I'm on my phone. Our kit is all red, shorts and socks (white band on sock, granted).

I"d agree with this too. We've gone for all red which I dont think we've ever been and really doesn't feel like us. I like black shorts and white socks. I think people need to stop saying its red and white stripes. Like it or not, It's all red. Liverpool didn't where 'stripes' when they had that same kit in the eighties. Pinstripes are barely stripes and on the pitch and on TV we're going to be all red. Oh well. We'll get used to it.

Hilarious. People like you are getting far more agitated about those people not liking it than people who don't like the shirt. Calm down you nutcase.

Well done the lamest provaction yet. This isn't 1896. And seriously stop overplaying the negative reaction. Some people don't like it. Get over it.

Gosh, if they did wouldn't that be so inspirational/brave/like, amazing for their fans. Its a shame these world leaders of football marketing aren't as cutting edge as we are.

Do you mean get worked up like this....? I think lectures like this are more 'pathetic' than the people simply saying 'it's dreadful'. I knew it wouldn't be long before soneone started working themselves up into rambling on about 'shaking things up' and being 'inspirational'. Christ. Its a football kit. And a fuc kin g sh it one at that.

I think the people falling over themselves to be disingenous about it are expelling the most emotion to be honest. I took one look at it and decided it was utterly fuc king sh it. Ten seconds max. I don't need to have an internal monologue or a rationale for my opinion or start pretending it is "temporary" or anything else. It is appalling. It won't stop me happily living the rest of my life like you weirdos seem to be suggesting. But it is still utterly fu cking ****. I don't care. But it is sh it.

Temporary shirt? Do we get a different one in September then? I'm not emotional about it. It's rubbish that's all.

This is the kit Markus demanded on his death bed. I think it is utterly fu cking **** and easily the worst kit in my lifetime.

If you're being so general, why cherry pick Oxlade-Chamberlain? Lots of people in general said Sunderland overpaid for Connor Wickam. Why not use that example?

...and this is a keeper not an attacker and we've just got promoted and we're not in the CL and...oh. Lots of difference then, as you say. So not relevent. Well done though.