Devil's Advocate question: Why is Mark Fry so worried about the future of the 'Football Club' per se? If he can't find a buyer then surely, as an administrator working on behalf of the creditors, his job is to wind up the loss making parts of the PLC (e.g. the football club?) and sell off the assets of the other subsidiaries (e.g. the stadium, training ground, Jackson's Farm).
Don't get me wrong, I'm happy that he's showing 'emotional' tendancies towards the survival of the club but that's not his job, is it?