KL does not have a passion for the football club. Krueger, rather disastrously was brought in to "front" a passion and an impression of "everything is in control". That backfired, big time. Reed has a cushy number and won't rock the boat - he'll rather sit there and watch the dismantling, keep schtum and keep his job. They're all very much to blame.
Their communication skills (or lack of) is well documented and their is no ambition anymore with regards to the league. Their strategy is what you can see in front of you - sell anything that's not bolted down and replace with players who will hopefully step up under a headline name as manager.
Hat's off to Koeman if he keeps us up. Morgan up next.
At least we got our stripes back, eh?