There were a whole host of reasons given when we were talking about this whilst in L1. Because its a nice place to live, they can go for strolls and cream teas in the new forest, their wives would enjoy shopping at West Quay, Portswood and townhill infants schools are up there with the best, its near the sea, only 1.5hrs from London, Marwell zoo and Peppa pig world for thier kids. I kid you not, all these reasons were give as to why a player would pick Southampton over other clubs,