We have never done this whoever has been in charge of the club, to the best of my memory. Guess it doesn't help when non-PL clubs only get a small fee from SKY for live games (is it £60K?) , doesn't give much scope to reduce prices really.
FWIW I was expecting the attendance to be about 21,000. The club could barely have done less in the last two months to try and capitalise on the feelgood factor from promotion.