This. Too often customers just look at the lowest headline price without considering what kind of backup they would get if something goes wrong. As a result companies end up being forced into a race to the bottom. Ryanair is a classic example - if you are an able bodied adult and the flight is problem free, its great. Get a cancellation, snow, delay or need help with babies, aunty in a whellchair or a missing bag - you are on your own.