From the comments below, "Usual story, probably makes good business sense but handled badly".
I fail to see how this was supposed to be handled?
And OP - one of the things we should all know about Cortese by now is that he wants to maximise revenue where possible. Worth pointing out that this will also help with queues and waiting times for food in the Chapel which we've have been complaining about for years (although I know it doesn't help the other 3 stands).