Its pretty good. I didnt bother with that Adidas abomination last year but comparing it with the previous Umbro shirts its a bit thinner material. The stitching, for those that worry about that sort of thing is fine, nothing wonderful but not ragged either. It looks better in person than in photos I think.
The only thing is the sizes. You will definitely need to upscale one size from what you are used to unless you are built like a bean pole. A lady trying one on in West Quay was, much to the amusement of her husband, having to go two sizes up from normal.
I usually prefer long sleeves but as I have had to go two sizes up the long sleeves come down to my fingers virtually so short sleeves it is.