Why would he make that up??
"Lee must shake off the old tag of "BBC'' - being responsible for Balls, Bibs and Cones. "I know I am coming from assistant, from that 'good cop, bad cop' thing, but the buck stops with me now. I have to change players' perception of me. And other people's. But when people say I look like 'a page-boy at a rather tough wedding', I don't mind!"
http://www.telegraph.co.uk/sport/columnists/henrywinter/2318712/Ex-apprentice-Sammy-Lee-fired-up-at-Bolton.html