Quite so, I would'nt make it up. Let's take my 85-year old neighbour for a start. He doesn't care about the Olympics in the same way that he doesn't care about football or golf or a hundred and one other things. He only really cares anout his cats and his garden and you won't find him in a pub cheering on Mo Farah. Then there are the people who work for me, a secretary in her 40s, my co-director in his 40s and a young apprentice. They all have other priorities and it's the same with my suppliers, they really couldn't give a toss.
That's not to mean that I don't know people who enjoyed them or took an interest in them One of my sisters did but she used to do the pentathlon for Enfield Harriers and lives on the fringes of London so it's not surprising. All that I'm saying is that there is a whole group of people out here for whom the Olympics were an irrelevant distraction and who never watched one minute of them. Nothing wrong with that.