Saint Garrett Posted 13 July, 2010 Share Posted 13 July, 2010 Anyone heard how many have been sold? I was kind of expecting there to be an update from the club regarding sales. Does this mean they haven't been going as well as they thought they would have? Would be excellent to get 15000 ST holders this season. Link to comment Share on other sites More sharing options...
Dave Benson Phillips Posted 13 July, 2010 Share Posted 13 July, 2010 Anyone heard how many have been sold? I was kind of expecting there to be an update from the club regarding sales. Does this mean they haven't been going as well as they thought they would have? Would be excellent to get 15000 ST holders this season. You would be very lucky if season ticket sales are half of 15000 Link to comment Share on other sites More sharing options...
Saint Garrett Posted 13 July, 2010 Author Share Posted 13 July, 2010 What did we end up with last year...12000? I would have thought it would have been about the same again, especially as we're ridiculous favourites to win the league. Link to comment Share on other sites More sharing options...
View From The Top Posted 13 July, 2010 Share Posted 13 July, 2010 You would be very lucky if season ticket sales are half of 15000 They'll be well above that. Link to comment Share on other sites More sharing options...
The Kraken Posted 13 July, 2010 Share Posted 13 July, 2010 I will be very surprised indeed if the club announce the number of season tickets sold this year. Link to comment Share on other sites More sharing options...
Matthew Le God Posted 13 July, 2010 Share Posted 13 July, 2010 You would be very lucky if season ticket sales are half of 15000 Well considering there were about 13,000 last season to suggest they won't be 8,000 is daft when this year the club are favourites to win the League and were bottom of the League with -10 points last season. That will attract more people than those lost by the lack of installments. Link to comment Share on other sites More sharing options...
Dave Benson Phillips Posted 13 July, 2010 Share Posted 13 July, 2010 Well considering there were about 13,000 last season to suggest they won't be 8,000 is daft when this year the club are favourites to win the League and were bottom of the League with -10 points last season. That will attract more people than those lost by the lack of installments. 7,500 was a bit of an exaggeration. Its not just the installments though is it... there is another half a dozen or so reasons why people will not renew this year. I would strongly advise you to wait until the start of the season before calling me daft. :-) By the time the season starts, we will have around 9-10,000 season tickets. Slightly less than what we had last year ( half season tickets dont count at this stage ). Link to comment Share on other sites More sharing options...
Appy Posted 13 July, 2010 Share Posted 13 July, 2010 7,500 was a bit of an exaggeration. Its not just the installments though is it... there is another half a dozen or so reasons why people will not renew this year. I would strongly advise you to wait until the start of the season before calling me daft. :-) By the time the season starts, we will have around 9-10,000 season tickets. Slightly less than what we had last year ( half season tickets dont count at this stage ). I doubt half season tickets will count at any stage as there aren't going to be any this season. Link to comment Share on other sites More sharing options...
100%Red&White Posted 13 July, 2010 Share Posted 13 July, 2010 What did we end up with last year...12000? I would have thought it would have been about the same again, especially as we're ridiculous favourites to win the league. I believe it was about that for start of season and then sold another 1,500 or so half-STs around Christmas. As there's no more ST sales at all after the 8th August they're obviously very confident of packing them in for the run-in. Link to comment Share on other sites More sharing options...
saint_mears Posted 13 July, 2010 Share Posted 13 July, 2010 9,300 Link to comment Share on other sites More sharing options...
beatlesaint Posted 13 July, 2010 Share Posted 13 July, 2010 I think numbers must be down otherwise they would have posted it on the OS....if nothing else as a sort of two fingered salute to all the people who predicted their, ahem, sales policy this year was not all it could have been ! Link to comment Share on other sites More sharing options...
Dave Benson Phillips Posted 13 July, 2010 Share Posted 13 July, 2010 I think numbers must be down otherwise they would have posted it on the OS....if nothing else as a sort of two fingered salute to all the people who predicted their, ahem, sales policy this year was not all it could have been ! They won't announce season ticket numbers until August 9th... the last thing they want is more publicity reminding people they can buy one! Link to comment Share on other sites More sharing options...
Alain Perrin Posted 13 July, 2010 Share Posted 13 July, 2010 Historically it was in Saint's interest to get season ticket income in early in order to cover the incomeless summer months. Now that's not the case, in fact it is Saints' interest to have as few season tickets as possible. This strategy works when you win games and are doing well which is what Saints expect to do this year. Link to comment Share on other sites More sharing options...
Dave Benson Phillips Posted 13 July, 2010 Share Posted 13 July, 2010 Historically it was in Saint's interest to get season ticket income in early in order to cover the incomeless summer months. Now that's not the case, in fact it is Saints' interest to have as few season tickets as possible. This strategy works when you win games and are doing well which is what Saints expect to do this year. Does it work? Can you point me to some evidence of it working? Or maybe name me another club in England that has used this strategy? Link to comment Share on other sites More sharing options...
Turkish Posted 13 July, 2010 Share Posted 13 July, 2010 Does it work? Can you point me to some evidence of it working? Or maybe name me another club in England that has used this strategy? Name me another English club that expects to have a good season and has no debt. Link to comment Share on other sites More sharing options...
mack rill Posted 13 July, 2010 Share Posted 13 July, 2010 Name me another English club that expects to have a good season and has no debt. After Furrsdee PFC Link to comment Share on other sites More sharing options...
Dave Benson Phillips Posted 13 July, 2010 Share Posted 13 July, 2010 Name me another English club that expects to have a good season and has no debt. What I am saying that you can't make a statement suggesting it is a proven strategy when nobody has ever done it before. I am almost certain it won't work, because for it to work, the people who WOULD have bought a season ticket/renewed have to attend an average of around 15 games each next season for the club to generate more cash. So regardless of whether the average attendance is more, that will not prove the negative-selling of season ticket strategy works. The only way we will know if it worked is by knowing how many games on average the non-renewers go to next season. I am absolutely certain it won't be anywhere near 15 on average. Link to comment Share on other sites More sharing options...
Dave Benson Phillips Posted 13 July, 2010 Share Posted 13 July, 2010 After Furrsdee PFC I've took a screen dump of that, just incase you try to edit it. Link to comment Share on other sites More sharing options...
MarkSFC Posted 13 July, 2010 Share Posted 13 July, 2010 They won't announce season ticket numbers until August 9th... the last thing they want is more publicity reminding people they can buy one! Based on last seasons average of just under 21,000 attendances, I would guess that this years ST holders will be in that figure. These people will not need a reminder to buy a season ticket if they need one. If they do they probably shouldnt really get one! The only people who need a reminder that they can now buy thier season ticket are listed below: Link to comment Share on other sites More sharing options...
Dave Benson Phillips Posted 14 July, 2010 Share Posted 14 July, 2010 (edited) Based on last seasons average of just under 21,000 attendances, I would guess that this years ST holders will be in that figure. These people will not need a reminder to buy a season ticket if they need one. If they do they probably shouldnt really get one! The only people who need a reminder that they can now buy thier season ticket are listed below: LOL You have not got a clue. A typical example of our retarded support is shown in your post. Edited 14 July, 2010 by Dave Benson Phillips Link to comment Share on other sites More sharing options...
slickmick Posted 14 July, 2010 Share Posted 14 July, 2010 LOL You have not got a clue. A typical example of our retarded support is shown in your post. He's winding you up. Either that or he is as thick as two short planks. Link to comment Share on other sites More sharing options...
Thedelldays Posted 14 July, 2010 Share Posted 14 July, 2010 Does it work? Can you point me to some evidence of it working? Or maybe name me another club in England that has used this strategy? the english model of the way to do things is showing to be a roaring success......the clubs are all healthy financially and the national team is doing well... I think doing things differently is the way to go....we never went into admin by accident Link to comment Share on other sites More sharing options...
Saint Garrett Posted 14 July, 2010 Author Share Posted 14 July, 2010 Emailed David Lucker seeing if he'd tell me how many we've currently sold - got this response... Dear Chris I’m sure The Club will announce these details when they are ready to do so Regards David so that's a '**** off i'm not telling you' kind of response then ! Link to comment Share on other sites More sharing options...
Dave Benson Phillips Posted 14 July, 2010 Share Posted 14 July, 2010 the english model of the way to do things is showing to be a roaring success......the clubs are all healthy financially and the national team is doing well... I think doing things differently is the way to go....we never went into admin by accident Errr... it's not just an English way, all major leagues in Europe work by selling season tickets. Do you HONESTLY think that people who have not renewed this year as a direct result of the clubs lack of marketing or customer friendly pricing/buying options, will attend 15 or more home league games this season? Whether you think it is a good idea or not is answered with that question. Will the non-renewers attend an average of 15 games a season between them? You know as well as I do that the answer is a massive NO. Maybe if we were in the Premiership, but we're not, we're in League 1 ffs. Link to comment Share on other sites More sharing options...
Dave Benson Phillips Posted 14 July, 2010 Share Posted 14 July, 2010 Emailed David Lucker seeing if he'd tell me how many we've currently sold - got this response... Dear Chris I’m sure The Club will announce these details when they are ready to do so Regards David so that's a '**** off i'm not telling you' kind of response then ! Thats a surprise. Why is David saying " I am sure the club will announce these details when they are ready to do so " Is he no longer part of "The Club" ? Link to comment Share on other sites More sharing options...
MarkSFC Posted 14 July, 2010 Share Posted 14 July, 2010 LOL You have not got a clue. A typical example of our retarded support is shown in your post. Not got a clue about what? Please explain s-l-o-w-l-y as I am a retard. Link to comment Share on other sites More sharing options...
Dave Benson Phillips Posted 14 July, 2010 Share Posted 14 July, 2010 Not got a clue about what? Please explain s-l-o-w-l-y as I am a retard. You seem to think that no Saints fan needs marketing/advertising/reminding/selling a season ticket to. That is retarded. Every product/brand in the world relies on marketing/advertsing. If they don't advertise, sales go down... this is a pretty simple fact. Understood? Link to comment Share on other sites More sharing options...
djharvey Posted 14 July, 2010 Share Posted 14 July, 2010 Thats a surprise. Why is David saying " I am sure the club will announce these details when they are ready to do so " Is he no longer part of "The Club" ? It's because he is part of "The Club" that he said that. Just because you work for and are part of the club does not mean that you can say what you want whenever you want. I have never worked for a company that has such a policy. I remember asking the ticket office on several occassions last year about season ticket sales, i got wildly different numbers each time and it was only when the official figures were announced that a true picture was given. Yes, its frustrating to wait for these figures. But hey is it really that big a deal and do we need to conjure up negative conspiracie theories? Link to comment Share on other sites More sharing options...
Saints67 Posted 14 July, 2010 Share Posted 14 July, 2010 You seem to think that no Saints fan needs marketing/advertising/reminding/selling a season ticket to. That is retarded. Every product/brand in the world relies on marketing/advertsing. If they don't advertise, sales go down... this is a pretty simple fact. Understood? Sorry to butt in here but what you're saying is if every week, without fail, I bought a loaf of Hovis bread and they suddenly stopped advertising it on TV, for example, then I would stop buying it? Might be being a bit thick here ? Link to comment Share on other sites More sharing options...
View From The Top Posted 14 July, 2010 Share Posted 14 July, 2010 the english model of the way to do things is showing to be a roaring success......the clubs are all healthy financially and the national team is doing well... I think doing things differently is the way to go....we never went into admin by accident The Bundesliga, the most stable league in Europe, market season tickets aggressively and the uptake is high. It allows the clubs to budget. This model is also used in Holland where again, the league is healthy. Are you suggesting that model is wrong? Link to comment Share on other sites More sharing options...
SaintRichmond Posted 14 July, 2010 Share Posted 14 July, 2010 Sorry to butt in here but what you're saying is if every week, without fail, I bought a loaf of Hovis bread and they suddenly stopped advertising it on TV, for example, then I would stop buying it? Might be being a bit thick here ? I think they also do Medium and Thin sliced ??? Link to comment Share on other sites More sharing options...
Dave Benson Phillips Posted 14 July, 2010 Share Posted 14 July, 2010 Sorry to butt in here but what you're saying is if every week, without fail, I bought a loaf of Hovis bread and they suddenly stopped advertising it on TV, for example, then I would stop buying it? Might be being a bit thick here ? You might not, but some people will indeed choose another product. This form of advertising is called 'Brand Awareness' - They know that you are aware of their product, but through advertising and marketing they can sway you into buying the product, either consciously or subconsciously. Coca-Cola are the most well known brand in the world, there is not a person in the world who doesn't know the product exists... ... why do they spend so much on advertising? Prestige and Brand Awareness. Link to comment Share on other sites More sharing options...
djharvey Posted 14 July, 2010 Share Posted 14 July, 2010 DBP, In your opinion with the correct level of advertising, how many season tickets do you think the club would of sold? Link to comment Share on other sites More sharing options...
Saints67 Posted 14 July, 2010 Share Posted 14 July, 2010 I think they also do Medium and Thin sliced ??? If only this was advertised or marketed better!!!!! Link to comment Share on other sites More sharing options...
Dave Benson Phillips Posted 14 July, 2010 Share Posted 14 July, 2010 DBP, In your opinion with the correct level of advertising, how many season tickets do you think the club would of sold? Anywhere between 15,000 and 20,000 depending on a number of things. If they had aggressively advertised and priced attractively with customer friendly payment options/early bird etc, then I am almost certain the clubs target of STH's should have been closer to 20k. As it happens, we are going to end up with around half of that number. There were so many things the club could have done at little or no cost to maximise season ticket sales, the club done nothing, which makes me 100% certain they have made a commercial decision to force out 'discounted' ticket holders... although I don't believe for a minute the strategy will work. Link to comment Share on other sites More sharing options...
MarkSFC Posted 14 July, 2010 Share Posted 14 July, 2010 there is not a person in the world who doesn't know the product exists... ... why do they spend so much on advertising? Prestige and Brand Awareness. ...equates to "there isn't a saints fan in the world who doesn't know the product (season ticket) exists. and the reason Coca-cola and Pepsi spend so much on their advertising is because of each other. Customers have the option of choosing the other product as their cola drink so until (and this is the key) the customer has decided on a preference...taste mainly in the case of a drink....advertising is geared to leading to one or the other initially. The difference in the case of Southampton FC and every other football club is that emotions are the key driver in determining brand loyalty. Lowe played on this for years. If it was a simple case that "I" wanted to buy a football season ticket" but didnt know which one to get, then yes I would rely on marketing and advertising to choose. If each season I "chose" which clubs season ticket to buy then price, quality of product, location, etc, etc would come in to force. But the "choice" of which clubs season ticket has already been made by me and will always be a Southampton FC one.....emotional purchasing. The club spending thousands on advertising a product will not make any difference to the huge majority of "Saints Fans". Our only choice each season is whether or not we get one. I wont be buying one for Bournemouth because its cheaper or nearer my home or because I saw their advert. In any case, the club has "advertised" season tickets...on the website. Fans only need to know when they are on sale. Link to comment Share on other sites More sharing options...
djharvey Posted 14 July, 2010 Share Posted 14 July, 2010 Anywhere between 15,000 and 20,000 depending on a number of things. If they had aggressively advertised and priced attractively with customer friendly payment options/early bird etc, then I am almost certain the clubs target of STH's should have been closer to 20k. As it happens, we are going to end up with around half of that number. There were so many things the club could have done at little or no cost to maximise season ticket sales, the club done nothing, which makes me 100% certain they have made a commercial decision to force out 'discounted' ticket holders... although I don't believe for a minute the strategy will work. I am also very interested in what the figures will actually be. The club have done very little to advertise but you are wrong in saying they have done nothing! If the club wanted to "Force out" discounted tickets they would just remove the discounts. They could however have made the decision that this is the best way to maximise profits in the future ie; if people don't renew in time they then pay more, if we have a great season this year then there will be many more new comers (paying more)next season etc. I don't fully agree with this stance IF it is the case. We shall see! Link to comment Share on other sites More sharing options...
iansums Posted 14 July, 2010 Share Posted 14 July, 2010 ...equates to "there isn't a saints fan in the world who doesn't know the product (season ticket) exists. and the reason Coca-cola and Pepsi spend so much on their advertising is because of each other. Customers have the option of choosing the other product as their cola drink so until (and this is the key) the customer has decided on a preference...taste mainly in the case of a drink....advertising is geared to leading to one or the other initially. The difference in the case of Southampton FC and every other football club is that emotions are the key driver in determining brand loyalty. Lowe played on this for years. If it was a simple case that "I" wanted to buy a football season ticket" but didnt know which one to get, then yes I would rely on marketing and advertising to choose. If each season I "chose" which clubs season ticket to buy then price, quality of product, location, etc, etc would come in to force. But the "choice" of which clubs season ticket has already been made by me and will always be a Southampton FC one.....emotional purchasing. The club spending thousands on advertising a product will not make any difference to the huge majority of "Saints Fans". Our only choice each season is whether or not we get one. I wont be buying one for Bournemouth because its cheaper or nearer my home or because I saw their advert. In any case, the club has "advertised" season tickets...on the website. Fans only need to know when they are on sale. How dare you take an opposing view to Stu, sorry Dave. Are you some kind of retard? Link to comment Share on other sites More sharing options...
Dibden Purlieu Saint Posted 14 July, 2010 Share Posted 14 July, 2010 I think we're going to get 31,850 season ticket holders this season. Link to comment Share on other sites More sharing options...
MarkSFC Posted 14 July, 2010 Share Posted 14 July, 2010 How dare you take an opposing view to Stu, sorry Dave. Are you some kind of retard? I said in an earlier post...I am a retard. Well, I must be because Stu/Dave said I am. Isnt that howit goes. You say something, he doesnt agree so calls you a retard and thats that. Youre a retard for life. or maybe Ive missed something...I dont know, Im a retard...oh Im getting confussed...doctor, I need my pills..... Link to comment Share on other sites More sharing options...
Dave Benson Phillips Posted 14 July, 2010 Share Posted 14 July, 2010 ...equates to "there isn't a saints fan in the world who doesn't know the product (season ticket) exists. and the reason Coca-cola and Pepsi spend so much on their advertising is because of each other. Customers have the option of choosing the other product as their cola drink so until (and this is the key) the customer has decided on a preference...taste mainly in the case of a drink....advertising is geared to leading to one or the other initially. The difference in the case of Southampton FC and every other football club is that emotions are the key driver in determining brand loyalty. Lowe played on this for years. If it was a simple case that "I" wanted to buy a football season ticket" but didnt know which one to get, then yes I would rely on marketing and advertising to choose. If each season I "chose" which clubs season ticket to buy then price, quality of product, location, etc, etc would come in to force. But the "choice" of which clubs season ticket has already been made by me and will always be a Southampton FC one.....emotional purchasing. The club spending thousands on advertising a product will not make any difference to the huge majority of "Saints Fans". Our only choice each season is whether or not we get one. I wont be buying one for Bournemouth because its cheaper or nearer my home or because I saw their advert. In any case, the club has "advertised" season tickets...on the website. Fans only need to know when they are on sale. As for Coca-Cola, it was just an example of brand awareness. SFC's competitors are the whole leisure industry so they do need to set themselves apart from them. Season Tickets are a luxury item, as with any luxury item you need to convince many customers that buying the season ticket is more important than the family holiday / taking the kids bowling once a week etc etc... again, that's what advertising and marketing does to help. Advertising on the OS is not 'advertising' in the sense of reaching out to the 'might renew/buy' group... because the majority of these people won't read the OS. Link to comment Share on other sites More sharing options...
NickG Posted 14 July, 2010 Share Posted 14 July, 2010 You might not, but some people will indeed choose another product. This form of advertising is called 'Brand Awareness' - They know that you are aware of their product, but through advertising and marketing they can sway you into buying the product, either consciously or subconsciously. Coca-Cola are the most well known brand in the world, there is not a person in the world who doesn't know the product exists... ... why do they spend so much on advertising? Prestige and Brand Awareness. well skates are really struggling to sell season tickets so don't think people have switched to that product due to lack of advertising! Link to comment Share on other sites More sharing options...
Dave Benson Phillips Posted 14 July, 2010 Share Posted 14 July, 2010 I said in an earlier post...I am a retard. Well, I must be because Stu/Dave said I am. Isnt that howit goes. You say something, he doesnt agree so calls you a retard and thats that. Youre a retard for life. or maybe Ive missed something...I dont know, Im a retard...oh Im getting confussed...doctor, I need my pills..... You seem to think that every single season ticket holder, without exception, be it new or renewing, doesn't need advertising and the final season ticket figure will not be affected by the lack of advertising. Are you willing to bury this one now until we find out how many have been sold? And will you say sorry and admit you were wrong if (when) the Season Ticket numbers have shown to be significantly affected by the clubs selling policy? Link to comment Share on other sites More sharing options...
NickG Posted 14 July, 2010 Share Posted 14 July, 2010 a lower pricing would have attracted more new season ticket holders. other than that think we will have reasonable retention levels Link to comment Share on other sites More sharing options...
djharvey Posted 14 July, 2010 Share Posted 14 July, 2010 As for Coca-Cola, it was just an example of brand awareness. SFC's competitors are the whole leisure industry so they do need to set themselves apart from them. Season Tickets are a luxury item, as with any luxury item you need to convince many customers that buying the season ticket is more important than the family holiday / taking the kids bowling once a week etc etc... again, that's what advertising and marketing does to help. Advertising on the OS is not 'advertising' in the sense of reaching out to the 'might renew/buy' group... because the majority of these people won't read the OS. Maybe some of the decisions being made are to get people to start accessing the official site for news & info! Link to comment Share on other sites More sharing options...
djharvey Posted 14 July, 2010 Share Posted 14 July, 2010 You seem to think that every single season ticket holder, without exception, be it new or renewing, doesn't need advertising and the final season ticket figure will not be affected by the lack of advertising. Are you willing to bury this one now until we find out how many have been sold? And will you say sorry and admit you were wrong if (when) the Season Ticket numbers have shown to be significantly affected by the clubs selling policy? So if we have sold fewer season tickets (not including half season tickets) than last year? Or will you now muddy the waters to give you room for manouver. Link to comment Share on other sites More sharing options...
Dave Benson Phillips Posted 14 July, 2010 Share Posted 14 July, 2010 a lower pricing would have attracted more new season ticket holders. other than that think we will have reasonable retention levels Will you admit you were wrong if season tickets are not at the expected level? ( I think we all agree that with our position and favourites for the league, we should have a significantly higher season ticket base ) ? Link to comment Share on other sites More sharing options...
Dave Benson Phillips Posted 14 July, 2010 Share Posted 14 July, 2010 Maybe some of the decisions being made are to get people to start accessing the official site for news & info! That could be a reason... But... If that was the case they would have to advertise the OS elsewhere other than the OS itself! Surely??? Link to comment Share on other sites More sharing options...
NickG Posted 14 July, 2010 Share Posted 14 July, 2010 My guess is that we will sell roughly same as we did pre-season last season. If we do sell, say half the amount, then clearly I would be wrong! Link to comment Share on other sites More sharing options...
NickG Posted 14 July, 2010 Share Posted 14 July, 2010 That could be a reason... But... If that was the case they would have to advertise the OS elsewhere other than the OS itself! Surely??? google? Link to comment Share on other sites More sharing options...
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