Am I missing something here ?
Are they not merely a sponsor ? Therefore unlike say, oh i dont know, an owner, they cant actually take any money or anything (except the ****) out of the club, they dont have a say on how the club is run or anything (like Virgin media didnt) like that.
Dont they purely pay the club a sum of money either upfront or over a three year period to advertise their name on the front of a shirt ?
If they dont cough up the contract is null and void and the club, with a degree of egg on the face, look for another sponsorship deal.
So why the cries of "foul, this stinks" ? If it does its not the end of the world, its not like we have some dodgy owner........