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Give it to Ron

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http://www.dailyecho.co.uk/sport/saints/news/4436629.Saints_urged_to_reward_loyal_supporters

 

Goes with the rumour I heard yesterday from someone who had been told from a friend in the club.

 

£275 Adults and £50 kids which I at first said was wrong as it had not been set but perhaps they were right?

 

PS I think in hindsight those were Family Centre ones

Edited by Give it to Ron
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If it were me then i certainly wouldn't be making adult prices any more than £300 so £275 seems quite a good deal. How long will ST holders get to renew given that there is just under 2 months til the season starts? Would 2 or 3 weeks be enough for everyone to renew, then start selling on general sale but at early bird prices.

 

I'd go with something like this as far as pricing strategy goes...

 

ST renewals:

Adults - £275.00

17 - 19's - £200.00

Teens (13-16's) - £150.00

Kids (Under 13's) - £50.00

 

General sale

Adults - £300.00

17 - 19's - £225.00

Teens - £175.00

Kids - £75.00

 

Matchday prices:

Goals/Wings

Adults - £16.00

17-19's - £12.00

Teens - £10.00

Kids - £5.00

Sides:

Adults - £20.00

17-19's - £16.00

Teens - £12.00

Kids - £8.00

 

Prices like that would see the attendances keep to a decent level imo.

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If the Echo are quoting David Luker correctly then the current situation with ST's is that a price structure has been drawn up but this is yet to be put to the new owners.

 

I understood that the 21 day exclusity period was for the legal boys to do their business and Pinnacle could make decisions on football matters.

 

I do not believe there has been no discussion between DL and Pinnacle on a pricing structure and potential uptake. The new management would require these figures for basic budgetry forecasts.

 

Additionally the new board will need to be up and running immediately and I would not have much time for decision making, getting info out to existing ST holders, processsing up to 10000 renewals never mind attracting new holders.

 

If for whatever reason DL is not allowed to state that discussions have taken place thats OK and in itself this situation is no big deal.

 

I just feel however that spin is still alive and kicking at St Marys.

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If the Echo are quoting David Luker correctly then the current situation with ST's is that a price structure has been drawn up but this is yet to be put to the new owners.

 

I understood that the 21 day exclusity period was for the legal boys to do their business and Pinnacle could make decisions on football matters.

 

I do not believe there has been no discussion between DL and Pinnacle on a pricing structure and potential uptake. The new management would require these figures for basic budgetry forecasts.

 

Additionally the new board will need to be up and running immediately and I would not have much time for decision making, getting info out to existing ST holders, processsing up to 10000 renewals never mind attracting new holders.

 

If for whatever reason DL is not allowed to state that discussions have taken place thats OK and in itself this situation is no big deal.

 

I just feel however that spin is still alive and kicking at St Marys.

 

Seeing as everything you have written is pure speculation, it seems spin is more alive on here.

 

And where did you get the idea that the 21 days in only to talk about football matters, you daft sod?

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If the Echo are quoting David Luker correctly then the current situation with ST's is that a price structure has been drawn up but this is yet to be put to the new owners.

 

I understood that the 21 day exclusity period was for the legal boys to do their business and Pinnacle could make decisions on football matters.

 

I do not believe there has been no discussion between DL and Pinnacle on a pricing structure and potential uptake. The new management would require these figures for basic budgetry forecasts.

 

Additionally the new board will need to be up and running immediately and I would not have much time for decision making, getting info out to existing ST holders, processsing up to 10000 renewals never mind attracting new holders.

 

If for whatever reason DL is not allowed to state that discussions have taken place thats OK and in itself this situation is no big deal.

 

I just feel however that spin is still alive and kicking at St Marys.

 

Seeing as everything you have written is pure speculation, it seems spin is more alive on here.

 

And where did you get the idea that the 21 days in only to talk about football matters, you daft sod?

You missed this one!:)

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I take it you are NOT a season ticket holder?

 

I was one until Lowe returned last season.

 

What i will say is that due to timescale and relegation there will not be more than 6000 renewals of existing season tickets. What this club needs to do is go one price flat rate. It needs to create more season ticket sales and to start getting up over 10K. This needs to happen for a couple of seasons in the hope of reaching 10K. Any tiered pricing will be a disaster.

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i would assume that the new owners have a business plan, the biggest element of which must be what is our income.

Season tickets will form a large percentage of that income, they already know what they will be charging or need to charge, i suspect they will have discussed with Dave Luker

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I was one until Lowe returned last season.

 

What i will say is that due to timescale and relegation there will not be more than 6000 renewals of existing season tickets. What this club needs to do is go one price flat rate. It needs to create more season ticket sales and to start getting up over 10K. This needs to happen for a couple of seasons in the hope of reaching 10K. Any tiered pricing will be a disaster.

 

So what do you use as a basis then, the adult pricing?

Kids and OAPs will not be able to afford it.

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Well i am a season ticket holder and Nick Illingsworth doest speak for me. Why do they Daily Echo continue to quote this clown on a daily basis ? Nobody is interested in what he says and he spent most of last season up Lowes backside.

 

What reply did you get from The Echo when you wrote to them about this?

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i would assume that the new owners have a business plan, the biggest element of which must be what is our income.

Season tickets will form a large percentage of that income, they already know what they will be charging or need to charge, i suspect they will have discussed with Dave Luker

 

I suspect that the Ticket Office have drawn up various plans and scenarios and put them into some sort of business model. I.e. if we charge £x we can expect to sell y season tickets and the income will be z. However if we charge £y ST's and the income will possibly be >z. There will of course be a lower limit, where even though they will sell more the income will be less but I suspect they will go with the lowest possible cost, to sell the greatest amount of ST's, where their income stays generally in line with last season and make extra cash of match-day auxiliary sales.

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Why do they Daily Echo continue to quote this clown on a daily basis ?

 

Because he is the chairman of the Saints Trust. And seen as a fans representative. If other fans don't like it the way he "speaks" on behalf of us fans, then join the Trust and vote him out!

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So what do you use as a basis then, the adult pricing?

Kids and OAPs will not be able to afford it.

 

I dont think the poster means one price for adults/kids/oaps. Its more scrapping the renewal season ticket pricing then discounted tickets then straight price tiering. You just have one price structure that obviously is going to be the lowest figure for everyone. There needs to be a BIG incentive for people to buy season tickets. You could then slowly build up the season ticket base ala Norwich city.

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Can someone clear this up:

 

If I was to renew my season ticket whilst I remain 16 years old, would I be able to get away with the price?

 

I will be 17 by the time the new season kicks off, so I expect to pay more then the £150 I have paid for the last couple of season's. Not sure if I have many funds at the moment either. :(

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I think prices should be set at or near the level of last season's March madness. Lets support the new owner in their quest. As fans if we want to help return the club to the Championship let alone the Premiership we need to provide support through our wallets and in significant numbers.

 

I find it laughable that with no guarantee on an increase in average gates that fans expect a significant reduction in pricing. L1 we may be but we have a 10 point deficit to overcome and whilst we maybe able to reduce further the wages of the playing staff it can't be by a significant amount if we intend to have the quality on board to push for a quick promotion.

 

As usual some of our fans want to rely on some invisible investor to effectively bail us out as oppose to digging deep and supporting the cause. We may not have debt to service in the brave new world that will also reduce costs but if the average attendance doesn't recover and the club reduces prices as suggested them IMO we are all collectively showing a lack of support and ambition. You pay for what you get and in the absence of any sure sign that average gates will return to c23-25k then IMO I don't understand how significant price reductions in STs can be married to investment to meet the club's ambitions. The club must be self-sufficient and not reliant on the cash of a multi-millionaire as a prop. The commitment to a 5 year business plan in this instance (we are not talking corporate retail here) must come from the leaders at the club and the fans and we have already witnessed what happens when support from one side falls away.

 

Are fans saying if Season Tickets for centre stands are about £390 and wings/goals £350 they will not renew or buy a S/T? Seems a bit odd that £17 a game or less would not be acceptable to those who wanted this new era.

Edited by Nineteen Canteen
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I think prices should be set at or near the level of last season's March madness. Lets support the new owner in their quest. As fans if we want to help return the club to the Championship let alone the Premiership we need to provide support through our wallets and in significant numbers.

 

I find it laughable that with no guarantee on an increase in average gates that fans expect a significant reduction in pricing. L1 we may be but we have a 10 point deficit to overcome and whilst we maybe able to reduce further the wages of the playing staff it can't be by a significant amount if we intend to have the quality on board to push for a quick promotion.

 

As usual some of our fans want to rely on some invisible investor to effectively bail us out as oppose to digging deep and supporting the cause. We may not have debt to service in the brave new world that will also reduce costs but if the average attendance doesn't recover and the club reduces prices as suggested them IMO we are all collectively showing a lack of support and ambition. You pay for what you get and in the absence of any sure sign that average gates will return to c23-25k then IMO I don't understand how significant price reductions in STs can be married to investment to meet the club's ambitions. The club must be self-sufficient and not reliant on the cash of a multi-millionaire as a prop. The commitment to a 5 year business plan in this instance (we are not talking corporate retail here) must come from the leaders at the club and the fans and we have already witnessed what happens when support from one side falls away.

 

Are fans saying if Season Tickets for centre stands are about £390 and wings/goals £350 they will not renew or buy a S/T? Seems a bit odd that £17 a game or less would not be acceptable to those who wanted this new era.

 

Mercifully it isn't up to you.

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I think £300 or under would see lots sold. I would suggest some premium pricing too. Half way £500, Centre Kingsland Itchen £400. Plenty of people prepared to pay for the best seats.

 

Your living in cloud cuckoo land, most of the people sat in this area are existing season ticket holders and will have bought their season tickets on March Madness 2008 at a cost of about £390, so your advocating a price increase for those loyal fans, get real these are the people the club should be rewarding no penalising.

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This whole 'rewarding' and 'loyal' stuff needs to be stuck in the bin.

 

The aim of the game is to have as many season ticket holders as possible. It will not happen if there is not some dramatic change in mechanics of selling.

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Your living in cloud cuckoo land, most of the people sat in this area are existing season ticket holders and will have bought their season tickets on March Madness 2008 at a cost of about £390, so your advocating a price increase for those loyal fans, get real these are the people the club should be rewarding no penalising.

 

I have one of those tickets!!! And I don't live in cloud cuckoo land. I could , if they offered the pricing I suggest, either renew at a premium price, to help the club, or buy a great value ticket in a slightly less good seat.

 

That is a reasonable pricing policy, in my view, not that it matters much , since we don't actually make the decisions other than to buy or not.

 

I agree we should try to reward loyal customers.But there is more than one way to do that.Selling your best products for top dollar is good business practice.

 

Nice doing business with you !

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£275 would encourage me and a good few of my mates back, I dont think the club needs to do early bird discounts for previous season ticket holders just the same price for everyone. Fair play to the people who have bought them over the last couple of years but Lets not put anyone off buying this season tickets this season people.

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This whole 'rewarding' and 'loyal' stuff needs to be stuck in the bin.

 

The aim of the game is to have as many season ticket holders as possible. It will not happen if there is not some dramatic change in mechanics of selling.

I see no reason why the season ticket holders from last season shouldn't get rewarded.

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**** me I cant believe people are talking about being 'rewarded'. The club is on its knees and if it is to continue in a thriving manner it needs its fans to be part of the solution.

 

One sensible pricing structure and not at rock bottom prices.

 

We will end up with the club we deserve so park your sense of entitlement for a couple of seasons at least.

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This whole 'rewarding' and 'loyal' stuff needs to be stuck in the bin.

 

The aim of the game is to have as many season ticket holders as possible. It will not happen if there is not some dramatic change in mechanics of selling.

 

Or a bigger increase in commitment from fans?

 

 

A lot of businessess treat "loyal" customer differently. How many supermarkets have loyalty cards. I have been a ST holder for 34 years. Why shouldn`t I have a bit little bit of preferencial treatment?

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Because he is the chairman of the Saints Trust. And seen as a fans representative. If other fans don't like it the way he "speaks" on behalf of us fans, then join the Trust and vote him out!

 

Why should people have to do that, NI represents the Saints Trust only and the Saints Trust don't represent anyone apart from themselves. I don't care who is the brown owl of the Saints Trust because I don't care about the Saints Trust.

 

Were the fans voiceless 5 years ago before the Saints Trust invented itself. It would just be good if the Echo went to another fan once in a while for a quote.

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Or a bigger increase in commitment from fans?

 

 

A lot of businessess treat "loyal" customer differently. How many supermarkets have loyalty cards. I have been a ST holder for 34 years. Why shouldn`t I have a bit little bit of preferencial treatment?

 

Because we are fans and we are supposed to want to be members of Southampton Football Club.

 

This isn't a 'you give me some football and I give you some money' type of purchase. Its about the supports chipping in their fair share to support the collective dreams and asperations of our football club.

 

You and all the others of you ilk deserve a lot of respect for your continuing support of the club, but I don't think, especially this season, that it warrants a discount.

Edited by Fan The Flames
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I see no reason why the season ticket holders from last season shouldn't get rewarded.

 

I see no reason why they should.

 

Its in everyone's interest to have as many season ticket holders as possible and build a base. You need to increase that baseline figure before any extras of loyalty are added. If fundemental changes are not made on the way season tickets are sold it will continue to go down further.

 

There is now the perfect opportunity to start building from a fresh or continue to go backwards.

Edited by Mr Nice
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Early bird season ticket renewals began in March last year.

Lowe returned to the club on 15th May.

 

Do you own a crystal ball perhaps?

 

Well i can answer that as i never renewed mine either because of Lowe and he made his intentions to return in March 2008.

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I see no reason why they should.

 

Its in everyone's interest to have as many season ticket holders as possible and build a base. You need to increase that baseline figure before any extras of loyalty are added. If fundemental changes are not made on the way season tickets are sold it will continue to go down further.

 

There is now the perfect opportunity to start building from a fresh or continue to go backwards.

 

Hmmmmm.........

 

I wonder if all the people saying that there should be no discount for renewals are current ST holders. Or, what I think is more likely, are NOT current ST holders.

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Well i can answer that as i never renewed mine either because of Lowe and he made his intentions to return in March 2008.

 

Oh, you have a crystal ball too.

What a clever chap!

I know, why don't we just offer a discount to all those who didn't renew last year but want to this year.

After all, aren't you the people who saved our club?

:rolleyes:

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Can someone clear this up:

 

If I was to renew my season ticket whilst I remain 16 years old, would I be able to get away with the price?

 

I will be 17 by the time the new season kicks off, so I expect to pay more then the £150 I have paid for the last couple of season's. Not sure if I have many funds at the moment either. :(

 

The age brackets count from the first day of the season, so if you're 17 then, you pay 17-19 prices.

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Hmmmmm.........

 

I wonder if all the people saying that there should be no discount for renewals are current ST holders. Or, what I think is more likely, are NOT current ST holders.

 

Look back up the thread then. Maybe only those asking for a discount are current STH.

 

I've given money to Cancer Research for the last ten years maybe my loyalty should be rewarded with a discounted direct debit. Get it.

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Look back up the thread then. Maybe only those asking for a discount are current STH.

 

I've given money to Cancer Research for the last ten years maybe my loyalty should be rewarded with a discounted direct debit. Get it.

i dont care either way if i get my ticket for less, but I will say it is a bit ricjh now for some to say we need the money and so support the club
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Look back up the thread then. Maybe only those asking for a discount are current STH.

 

I've given money to Cancer Research for the last ten years maybe my loyalty should be rewarded with a discounted direct debit. Get it.

 

Or maybe you should get a BOGOF voucher for private palliative care?

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This whole 'rewarding' and 'loyal' stuff needs to be stuck in the bin.

 

The aim of the game is to have as many season ticket holders as possible. It will not happen if there is not some dramatic change in mechanics of selling.

 

common sense to anyone with half a business brain.

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