Saint 76er Posted 18 April, 2011 Share Posted 18 April, 2011 Whilst we have a nice predictor thread running about our stylish new shirt for next season, perhaps it's time to focus on exactly what badge will be appearing on it. The badge was subtly improved to commemorate this 125th year, but next season we are 126 (and some days I feel it!) so presumably a further change is due. They could, of course, revert back exactly to the pre existing badge and leave it at that, or they could keep the updated design but change dates to 'since 1885' or similar and maybe bring back the football instead of red 125 circle. I hope they don't go back to the old badge as it really looks a little tired and dated nowadays and the scarf and football always looked a bit comic book to me. Also that tree truly does look like it was drawn by a pre schooler! The badge is the club's main corporate symbol and I would be surprised if Mr Cortese does not consider updating it altogether with a streamlined new image suitable for modern marketing and something more reflective of the football club itself, rather than a travelogue of southern Hampshire! The strongest corporate image of the club is 'The Saints' and that is what the badge should clearly represent I believe. Perhaps just the words themselves, cleverly scrolled in red and white stripes with a halo above the 'S', all in a modern shield. The above is no more than an example to start the discussion, but coming off a one year commemorative badge, surely now is the perfect time to propel this important aspect of the club's image into the 21st century ... Link to comment Share on other sites More sharing options...
ralph_wiggum Posted 18 April, 2011 Share Posted 18 April, 2011 Revert back to the way it was before 125 years badge, even my 18 month old recognises it! Link to comment Share on other sites More sharing options...
old_southy Posted 18 April, 2011 Share Posted 18 April, 2011 The badge is the badge. I don't want to sign any players that won't come to us because they '...don't quite like the design of the badge.' that said, chop off the scarf and ball and keep our traditional shield. Link to comment Share on other sites More sharing options...
JustMike Posted 18 April, 2011 Share Posted 18 April, 2011 back to the old badge please Link to comment Share on other sites More sharing options...
Matthew Le God Posted 18 April, 2011 Share Posted 18 April, 2011 (edited) Pretty much every team has made significant changes to their badge over the years (including Saints). Here is Swindon's badge history... Coventry City are going back to their pre 1970's badge next season... Saints started using the fan designed badge as recently as 1974. So have used this for a mere 30% of the history. The other 70% Saints have had a different badge! Saints badge 1974 - 2011 I'd like to see... Either the 1885 badge return... Edited 18 April, 2011 by Matthew Le God Link to comment Share on other sites More sharing options...
Deppo Posted 18 April, 2011 Share Posted 18 April, 2011 We should keep the 125 badge but have a sort of graffiti style spray crossing out the 125 and replacing it with 126. I think the graffiti style spraying with attract more youngsters to the club and get us some big crowds in the Championship (should we go up). Another idea is to replace the "Southampton FC" with "Saintz", again in graffiti style. I think the kids like it when they see a "z" on the end of words and this would make us even more cool. Link to comment Share on other sites More sharing options...
Colinjb Posted 18 April, 2011 Share Posted 18 April, 2011 I'm sure a load of prototype club shields were put together when everyone was speculating over our one off badge for this season. There were some crackers in there. Personally I would be happy with a return to the badge most of us recognise. The fan designed one from the 70's. Link to comment Share on other sites More sharing options...
Matthew Le God Posted 18 April, 2011 Share Posted 18 April, 2011 back to the old badge please Which "old badge"? The 1885 one, or the one that has only been used since 1974 and 30% of Saints history? Link to comment Share on other sites More sharing options...
Rory Posted 18 April, 2011 Share Posted 18 April, 2011 I like our badge. Link to comment Share on other sites More sharing options...
Colinjb Posted 18 April, 2011 Share Posted 18 April, 2011 Considering that the current badge is basically it's predecessor with some red/gold bits added then Cortese is probably not going all out for a club rebrand for the Leibherr's ownership. The chance to make that mark would have been at the start of this season. If we don't go back to the 1974+ logo I would be staggered. Link to comment Share on other sites More sharing options...
The9 Posted 18 April, 2011 Share Posted 18 April, 2011 That wasn't our badge until the mid-90s. HTH. Link to comment Share on other sites More sharing options...
Dan Posted 18 April, 2011 Share Posted 18 April, 2011 Go back to the old badge, with the old style ball or the southampton city crest that you see on some of the road signs and bins around town. Link to comment Share on other sites More sharing options...
hypochondriac Posted 18 April, 2011 Share Posted 18 April, 2011 Which "old badge"? The 1885 one, or the one that has only been used since 1974 and 30% of Saints history? You are so irritating. You know exactly what he means. Link to comment Share on other sites More sharing options...
Matthew Le God Posted 18 April, 2011 Share Posted 18 April, 2011 You are so irritating. You know exactly what he means. I think the people that think Saints started in 1974 and should never change the badge are irritating. The badge designed in 1974 looks like what it is, an amateur attempt at a badge in the decade fashion forgot. Link to comment Share on other sites More sharing options...
hypochondriac Posted 18 April, 2011 Share Posted 18 April, 2011 I think the people that think Saints started in 1974 and should never change the badge are irritating. The badge designed in 1974 looks like what it is, an amateur attempt at a badge in the decade fashion forgot. He never said that, he said he wanted to go back to the old badge. Why do you have to pick everyone up on every tiny little thing they say? Everyone on footballforums thinks you are a complete fool and you give saints fans a bad name when you carry on how you do. Link to comment Share on other sites More sharing options...
Saint 76er Posted 18 April, 2011 Author Share Posted 18 April, 2011 We should keep the 125 badge but have a sort of graffiti style spray crossing out the 125 and replacing it with 126. I think the graffiti style spraying with attract more youngsters to the club and get us some big crowds in the Championship (should we go up). Another idea is to replace the "Southampton FC" with "Saintz", again in graffiti style. I think the kids like it when they see a "z" on the end of words and this would make us even more cool. You know what Deppo, you're not a million miles away with this! I like the idea of a graffiti spray effect or some really modern script (font) to replace the block lettering. If we ditch the scarf and ball and tidy up the tree then we have a neat shield and could have Saintz .. better make that 'Saints' (with a halo over the 'S') on top and 'Southampton FC' below, all lined up so there is no sticky out bits, and that would be a big improvement. You're right though, our badge needs to be cool ... Link to comment Share on other sites More sharing options...
Matthew Le God Posted 18 April, 2011 Share Posted 18 April, 2011 He never said that, he said he wanted to go back to the old badge. Well as Saints have had a number of very different badges in their 125 year history, saying "back to the old badge" is more than a little vague. I had an idea he meant the one based on the 1974 design but just asked for clarification. Nothing wrong with asking that. Link to comment Share on other sites More sharing options...
Saints foreva Posted 18 April, 2011 Share Posted 18 April, 2011 That would be awful. I'd like to see us go back to this version: Link to comment Share on other sites More sharing options...
hypochondriac Posted 18 April, 2011 Share Posted 18 April, 2011 Well as Saints have had a number of very different badges in their 125 year history, saying "back to the old badge" is more than a little vague. I had an idea he meant the one based on the 1974 design but just asked for clarification. Nothing wrong with asking that. But anyone with even the tiniest brain in their head knew exactly which badge he meant when he said 'back to the old badge.' Maybe that is why you didn't know. Link to comment Share on other sites More sharing options...
Saints foreva Posted 18 April, 2011 Share Posted 18 April, 2011 Or this one that someone posted when the 125th year badge was revealed: Obviously without the 1885 - 2010 and 125 Years. Link to comment Share on other sites More sharing options...
Matthew Le God Posted 18 April, 2011 Share Posted 18 April, 2011 Or this one that someone posted when the 125th year badge was revealed: Obviously without the 1885 - 2010 and 125 Years. Yep, it definitely looks better like that. Link to comment Share on other sites More sharing options...
doggface Posted 18 April, 2011 Share Posted 18 April, 2011 It will not be changed next season - No chance Link to comment Share on other sites More sharing options...
saintmatt Posted 18 April, 2011 Share Posted 18 April, 2011 +1 Link to comment Share on other sites More sharing options...
jam Posted 18 April, 2011 Share Posted 18 April, 2011 (edited) I think the people that think Saints started in 1974 and should never change the badge are irritating. The badge designed in 1974 looks like what it is, an amateur attempt at a badge in the decade fashion forgot. Have you seen the black monstrosity that someone's posted further up this thread? Having said that, I can't stand the 1974 badge either... Edited 18 April, 2011 by jam Link to comment Share on other sites More sharing options...
for_heaven's_Saint Posted 18 April, 2011 Share Posted 18 April, 2011 The worst part of the badge we used before this season is the ball IMO. Much prefer the old Panelled ball to the black and White one. Link to comment Share on other sites More sharing options...
Colinjb Posted 18 April, 2011 Share Posted 18 April, 2011 The worst part of the badge we used before this season is the ball IMO. Much prefer the old Panelled ball to the black and White one. Wasn't that changed to the panelled ball in order to ensure the badge could be registered as a trademark? Link to comment Share on other sites More sharing options...
Deppo Posted 18 April, 2011 Share Posted 18 April, 2011 +1 I don't like the crinkly background, it looks stupid. Link to comment Share on other sites More sharing options...
sambosa75 Posted 18 April, 2011 Share Posted 18 April, 2011 I definitely think the club should be considering update the badge. I am usually a big fan of hanging on to things like this as its part of the clubs heritage but lets face it, its a bit naff and could definitely do with an update. I too would lose the scarf, we know Southampton play in red and white, the football (the FC bit in our name gives away the fact we are a football club). I think the halo is worth keeping. We are the Saints after all. Link to comment Share on other sites More sharing options...
Trader Posted 18 April, 2011 Share Posted 18 April, 2011 I think the people that think Saints started in 1974 and should never change the badge are irritating. The badge designed in 1974 looks like what it is, an amateur attempt at a badge in the decade fashion forgot. It was designed by a professional graphic designer who is also a Saints fan, not an amateur. Having said that it looks very dated now and needs redesigning to bring it (and the club's image) into the 21st century. I can see changing it would upset those mongs with the tattoos though Link to comment Share on other sites More sharing options...
rocknrollman no2 Posted 18 April, 2011 Share Posted 18 April, 2011 Lets keep our badge from last season please,otherwise my tattoos will look dated. Link to comment Share on other sites More sharing options...
SW5 SAINT Posted 18 April, 2011 Share Posted 18 April, 2011 +1 That looks so dated Link to comment Share on other sites More sharing options...
The9 Posted 18 April, 2011 Share Posted 18 April, 2011 That looks so dated Well even Saints haven't used it for 15 years, so it's not surprising. What IS surprising is Matthew Le God's claim that we've been using the same badge since 1974 when we clearly haven't. Even the black and yellow "Southampton FC" part of the badge wasn't on it until 1976/7, when it was retained as a segment of the circle that surrounded the crest which read FA Cup Winners 1976... and as we've already established, the ball was 18-panelled until the mid-90s when it was changed the the 32-panel style "current" version. You can see the detail on the tree has been dropped since that crest was on the outside of the Milton End as well. Link to comment Share on other sites More sharing options...
The9 Posted 18 April, 2011 Share Posted 18 April, 2011 Here's the post 1976 badge on the shirt : Link to comment Share on other sites More sharing options...
lumuah Posted 18 April, 2011 Share Posted 18 April, 2011 Didn't we have to stop using that ball design because it was someone else's trademark (Mitre?) Link to comment Share on other sites More sharing options...
Matthew Le God Posted 18 April, 2011 Share Posted 18 April, 2011 What IS surprising is Matthew Le God's claim that we've been using the same badge since 1974 when we clearly haven't. Even the black and yellow "Southampton FC" part of the badge wasn't on it until 1976/7, when it was retained as a segment of the circle that surrounded the crest which read FA Cup Winners 1976... and as we've already established, the ball was 18-panelled until the mid-90s when it was changed the the 32-panel style "current" version. You can see the detail on the tree has been dropped since that crest was on the outside of the Milton End as well. At no point have I said it has remained 100% the same since 1974. I am fully aware of how it has changed over the years. It is still fundamentally the same design since it was first used in the 1970's, albeit with a few tweaks. Link to comment Share on other sites More sharing options...
Fowllyd Posted 18 April, 2011 Share Posted 18 April, 2011 +1 I don't like the crinkly background, it looks stupid. I think you'll find that the badge in that picture is on one of the 'crinkled' shirts from the late 1980s. Apparently the players didn't like those shirts either, as they used to confuse them with crinkle-cut oven chips, sometimes with disastrous consequences. I think it's safe to say that we won't be going for a 'crinkled' shirt design again, so you can rest easy. Link to comment Share on other sites More sharing options...
Barry the Badger Posted 18 April, 2011 Share Posted 18 April, 2011 I was going to post an opinion, but I'm too frightened of getting a badge related fact wrong in the process. Link to comment Share on other sites More sharing options...
Fan The Flames Posted 18 April, 2011 Share Posted 18 April, 2011 Either the 1885 badge return... The 1885 badge is rubbish, what has the fu#king queen got to do with SFC. Link to comment Share on other sites More sharing options...
DrZuess1979 the 2nd Posted 18 April, 2011 Share Posted 18 April, 2011 I was going to post an opinion, but I'm too frightened of getting a badge related fact wrong in the process. How dare you not have the kahunas to post your opinion. Call yourself a Saints fan Link to comment Share on other sites More sharing options...
The9 Posted 18 April, 2011 Share Posted 18 April, 2011 I was going to post an opinion, but I'm too frightened of getting a badge related fact wrong in the process. It's good to see the Pedant Mafia are establishing a foothold in such important matters. Link to comment Share on other sites More sharing options...
Badger Posted 18 April, 2011 Share Posted 18 April, 2011 There was a good thread on this last year, http://www.saintsweb.co.uk/showthread.php?19970-Just-for-fun-Saints-Badge-Compo&highlight=saints+badge. Particularly good : and Gecko put some good suggestions up on another thread but unable to locate it. Link to comment Share on other sites More sharing options...
Badger Posted 18 April, 2011 Share Posted 18 April, 2011 Gecko's version 2010, compared with current badge: Link to comment Share on other sites More sharing options...
aintforever Posted 18 April, 2011 Share Posted 18 April, 2011 The traditional badge could do with a redesign but the black badges above look really sh!t. I would go for something simple based around the rose. Ditch the stupid tree, wavy blue lines and scarf. Link to comment Share on other sites More sharing options...
STEVEADAMS Posted 19 April, 2011 Share Posted 19 April, 2011 Our badge is fantastic and I would be horrified to see it change. It would be one of the most recognizable badges in football and in my opinion is bloody great. Over the years I have seen so much happen while wearing that badge and it looks great on our players kits. Link to comment Share on other sites More sharing options...
John Boy Saint Posted 19 April, 2011 Share Posted 19 April, 2011 At the end of the day what if Markus liked the club badge and its significance, and specified that it shouldn't be changed too much when the 125 year badge designs passed across his desk for rubber stamping? Link to comment Share on other sites More sharing options...
theyin Posted 19 April, 2011 Share Posted 19 April, 2011 This and the kit thread are like the annual first shop to put up Christmas displays/bonfire night warnings stories on the news. Same lines, same arguments, same people every year - a little more interesting though when a half decent design is put forward Link to comment Share on other sites More sharing options...
Jeff Le Taxi Posted 19 April, 2011 Share Posted 19 April, 2011 Which "old badge"? The 1885 one, or the one that has only been used since 1974 and 30% of Saints history? You mean the one that we've had the whole of my Saints supporting life! (first game 1975) Link to comment Share on other sites More sharing options...
hughieslastminutegoal Posted 19 April, 2011 Share Posted 19 April, 2011 (edited) We should keep the 125 badge but have a sort of graffiti style spray crossing out the 125 and replacing it with 126. I think the graffiti style spraying with attract more youngsters to the club and get us some big crowds in the Championship (should we go up). Another idea is to replace the "Southampton FC" with "Saintz", again in graffiti style. I think the kids like it when they see a "z" on the end of words and this would make us even more cool. I agree with the cool Z bit. Can't we have COR-TAY-ZEE over the top of a train diesel engine, and MC LEE-BURR underneath, all spray painted on a background of a grey railway-siding wall covered with arrows and other imaginative ziggy-zaggy lines fully capturing the creativity of yoof. In fact, let's make a job of it by having the badge take up the entire front of the shirt and we can have a few red and white stripes on the back largely obliterated by players' names pefixed by Bro'. And to pacify those fans over 40, the player's numbers could be used to deliver lessons in simple arithmetic (e.g. Bro' Rikki Lambert 4+5-2=?) Edited 19 April, 2011 by hughieslastminutegoal Link to comment Share on other sites More sharing options...
Wes Tender Posted 19 April, 2011 Share Posted 19 April, 2011 I've always thought that badge looked a bit mickey-mouse. So somebody says that it was originally drawn by a professional graphic designer, but that is not necessarily a guarantee that it must therefore be brilliant. He would have designed something that he reckoned would appeal to the supporters and perhaps thought that a large proportion of them still read comics. Because we have had that badge for so long, it is long overdue that we thought about changing it. The scarf and ball look particularly dated. A question to all you lovers of the badge we have now; how many of you take a scarf to the match? Link to comment Share on other sites More sharing options...
hughieslastminutegoal Posted 19 April, 2011 Share Posted 19 April, 2011 I've always thought that badge looked a bit mickey-mouse. So somebody says that it was originally drawn by a professional graphic designer, but that is not necessarily a guarantee that it must therefore be brilliant. He would have designed something that he reckoned would appeal to the supporters and perhaps thought that a large proportion of them still read comics. Because we have had that badge for so long, it is long overdue that we thought about changing it. The scarf and ball look particularly dated. A question to all you lovers of the badge we have now; how many of you take a scarf to the match? Only in the summer with my tracky. In the winter it would aggravate my skin condition when I parade shirtless at matches to show off my club badge tattoo.... oh sh*t, you b*st*rds want to change it... I never thought... sorry, concentration waivered there.... I never thought that might happen. Link to comment Share on other sites More sharing options...
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