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New Head of Sales & Marketing Appointed


skintsaint

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Now we now what DBP/SRS looks like in the flesh :D

 

But seriously, he's got a hell of a job ahead of him improving what ISN'T there at the moment!!

 

He does have a hell of a job. Let's hope Cortese lets him get on and do the job, because at the moment there isn't ANY marketing and very little sales.

 

I imagine Luker isn't to chuffed with his demotion though...

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He does have a hell of a job. Let's hope Cortese lets him get on and do the job, because at the moment there isn't ANY marketing and very little sales.

 

I imagine Luker isn't to chuffed with his demotion though...

 

No mention of Luker on the OS.

Does this mean he's off?

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Now we now what DBP/SRS looks like in the flesh :D

 

But seriously, he's got a hell of a job ahead of him improving what ISN'T there at the moment!!

 

And a strange decision to bring him in starting from August 30th, when a very significant proportion of the opportunity for sales (season tickets) has just expired.

 

If it means the lines of communication from the club are improved then it's a good thing, though I won't hold my breath.

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And a strange decision to bring him in starting from August 30th, when a very significant proportion of the opportunity for sales (season tickets) has just expired.

 

If it means the lines of communication from the club are improved then it's a good thing, though I won't hold my breath.

 

I'm assuming he has a notice period to serve from a previous job?

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And a strange decision to bring him in starting from August 30th, when a very significant proportion of the opportunity for sales (season tickets) has just expired.

 

If it means the lines of communication from the club are improved then it's a good thing, though I won't hold my breath.

 

The dates not that surprising, I'm sure he would have a reasonable notice period.

Sounds like a great appointment but am amazed that DBP didn't get the role, after all he knows everything about everything!!

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I'm assuming he has a notice period to serve from a previous job?

 

That's what I assume too; just seems strange that this type of appointment wasn't made many months ago to me. But then maybe they had identified this guy and have to wait for his notice period, who knows. Anyway, it's a positive sign from the club, and as I previously stated I hope it improves the lines of communication.

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So its Scott Steadman - Head of Sales & Marketing

 

http://www.saintsfc.co.uk/page/NewsDetail/0,,10280~2096187,00.html

 

With these two below him...

 

Emily Hingston as Sales Manager

 

http://www.saintsfc.co.uk/page/NewsDetail/0,,10280~2089932,00.html

 

and

 

Leila Habibi as Marketing Executive

 

http://www.saintsfc.co.uk/page/NewsDetail/0,,10280~2095917,00.html

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The list of companies the new chap has been "strategic counsel" to is quite impressive and would seem to fit the profile of upmarket sponsorship partner that Cortese has indicated he is searching for. Part of the reason for our sponsorless season appears to be to realign the club (into the NPC) in order to attract the kind of sponsor Cortese thinks we are worthy of. He may just have found the conduit to lead him to them now...

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I didn't see them advertise it anywhere - he must be an old contact of Cortese's! Job for the boy!?!

 

Its not the best picture of him really is it? He looks a bit like Simon Pegg off the TV - Run Fatboy Run! More so than Jason Donovan anyway!

 

I hope he's not as deluded as the last Scotsman to get involved behind the scenes at Saints though - Jim Hone. His business model was straight out of the City - and I mean that in a going bust kind of way!

 

He's obviously got the contacts but I have my doubts that selling sponsorship rights for the Champions League is anything like marketing a League 1 club in England. It also mean he's one of the people responisble for the slow death of football in this country - where the sponsors and SKY TV come a 1000 miles before the supporters and the game itself!

 

Do you want to watch 22 english men kick a football around? Yes me Wenger I do - especially if it means I can afford a ticket to watch my team at 3.00pm on a Saturday afternoon every other weekend - and know that some of them might even get to wear the three lions on their chest one day!

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He's obviously got the contacts but I have my doubts that selling sponsorship rights for the Champions League is anything like marketing a League 1 club in England. It also mean he's one of the people responisble for the slow death of football in this country - where the sponsors and SKY TV come a 1000 miles before the supporters and the game itself!

 

We agree on something 19/07/2010 18:20pm

 

THAT is the reason I am very worried about the business model which is blatantly being built at SFC Ltd.

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And a strange decision to bring him in starting from August 30th, when a very significant proportion of the opportunity for sales (season tickets) has just expired.

 

If it means the lines of communication from the club are improved then it's a good thing, though I won't hold my breath.

 

Not sure if the role is ticket based more likely Corporate Hospitality, advertising etc.

if the communications replaces the current policy towards supporters of "if you want to know contact SMS because we will not be telling you" then it will be a vast improvement

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And a strange decision to bring him in starting from August 30th, when a very significant proportion of the opportunity for sales (season tickets) has just expired.

 

If it means the lines of communication from the club are improved then it's a good thing, though I won't hold my breath.

The article on the OS specifically states he will improve the service and opportunities for our corporate clients. I don't think he will be too involved with the sales of STs or any related instalment schemes. This could be a very good appointment for SFC with the potential to attract some major corporate sponsorship in years to come, making us more self sufficient and less reliant on the goodwill and deep pockets of Markus.

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likes...

 

 

--------------------------------------------------------------------------------

 

Other Tennent's Lager, Scotland Football, Murdo Macleod, Scottish Premier League, Pulse Agency, Brian Maule at Chardon d'Or Restaurant, LH CHĖREAU - Romans Policiers, Partofthegame.tv, Glasgow, Nike Football, Alan Partridge, Scotland National Team

 

 

 

 

social networking ...who needs it.

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For the first time i'm a tiny, tiny bit concerned. If he is the head of ALL sales and marketing, why then are they only discussing how this will improve things for our CORPORATE clients?

Are us ST holders not important...?

 

I can see why you may feel that but I reckon it's PR because the corporate hospitality side of the business has been awful for a couple of seasons and I would guess a he'll of a lot of "bridge-building" is required with companies. It's relatively easy to sell 15000 STs compared to 40 Boxes for the season.

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there have been quite a few complaints about the sales & marketing dept on here lately, the club have seen they are lacking in this area and have appointed (what seems to be) one of the best in the business. this is great news imho, and it is keeping up the trend of NC hiring the best man for the job. or am i just believing the hype?

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For the first time i'm a tiny, tiny bit concerned. If he is the head of ALL sales and marketing, why then are they only discussing how this will improve things for our CORPORATE clients?

Are us ST holders not important...?

 

It's a little late for the appointment to have any effect on this seasons ST sales but I would imagine (or at least hope) that the "head of ALL sales and marketing" will have a say on next seasons pricing policy/strategy.

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It's a little late for the appointment to have any effect on this seasons ST sales but I would imagine (or at least hope) that the "head of ALL sales and marketing" will have a say on next seasons pricing policy/strategy.

 

Be careful of what you wish for....

 

Cortese has got his shafting machine out and we're about to get butt ****ed.

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We agree on something 19/07/2010 18:20pm

 

THAT is the reason I am very worried about the business model which is blatantly being built at SFC Ltd.

 

I'm slightly concerned and I'm not one of those who thinks the sun shines from Cortese's arse- it is becoming apparent that this football club is out to make as much money as possible and build a business that's as much about corporate image as it is about football and the fans.

 

However, I can't work out whether it is a good or bad thing that we will just never be a massive club. On the one hand, we could get to the premier league, have a great footballing side and an excellent infrastructure and it will still be 'our' club, i.e we won't have fans from all over the country claiming they support us like Chelski and Manure do, and therefore us loyal fans benefit (albeit paying more to watch the team.)

On the other hand, we could build a business structure that matches those of the highest earners and biggest clubs, we could all pay more and have SFC marketed as more of a brand than a football team, and when it all goes wrong we could be left well and truly in the sh*t.

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likes...

 

 

--------------------------------------------------------------------------------

 

Other Tennent's Lager, Scotland Football, Murdo Macleod, Scottish Premier League, Pulse Agency, Brian Maule at Chardon d'Or Restaurant, LH CHĖREAU - Romans Policiers, Partofthegame.tv, Glasgow, Nike Football, Alan Partridge, Scotland National Team

 

 

 

 

social networking ...who needs it.

 

Friendlies against Rangers next season then...or pre season tour.

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I'm slightly concerned and I'm not one of those who thinks the sun shines from Cortese's arse- it is becoming apparent that this football club is out to make as much money as possible and build a business that's as much about corporate image as it is about football and the fans.

 

However, I can't work out whether it is a good or bad thing that we will just never be a massive club. On the one hand, we could get to the premier league, have a great footballing side and an excellent infrastructure and it will still be 'our' club, i.e we won't have fans from all over the country claiming they support us like Chelski and Manure do, and therefore us loyal fans benefit (albeit paying more to watch the team.)

On the other hand, we could build a business structure that matches those of the highest earners and biggest clubs, we could all pay more and have SFC marketed as more of a brand than a football team, and when it all goes wrong we could be left well and truly in the sh*t.

 

Thats life... sorry, but we need to decide what we want and recognise you cant have itboth ways... Football at the top has gone twh way it ahs and it wont change - all you can hope for is an owner who is passionate about the club and recognises its value to fans and community and knows his business onions - in ML we seem to have that - he hows real joy in our success and loooks as ****ed off as any fan when we lose.... for me thats the most important part - sure a system like that in Germany which guarrantees fans being part owners is great but we cant chnage that.

 

Thr problem is quite simple really - the SKY money. SKY dont give a **** aout football - only the overhyped Premiership Brand to market globally to folk to dont go to games - which dwarfs the number of fans that do - to make more money for themselves - so football at the top level is NOT and never will be about fans again in this country - it will be about the clubs brand and how selleable it is - the flip side is that the genuine fans do get the success they crave potentially, but at what price? the clubs clulture?.

 

You can not blame NC for this or ML. We as fans have always demanded success, yet the reality is that that comes now at teh price of having a well managed and slick business strategy and marketing that improves our profile - higher profile, more TV, more revenue, better players, succcess blah blah... Global brand? no, but possibly a global cult following, If Beyer Leverkusen can get to a CL final, with (at teh time) a 22000 cpacity stadium, why not another club? - well in Germany the younger playesr tend to stay with their clubs until around 21-22... so they get a few years success.... hear our kids seem to so obsessed with the celebrity and glamour of big moves before they are developed, there is no real chance of holding onto the kids long enough for them to make an impact on the club success - only their own.

 

I dont know what the answer is, but it not NCs fault - he has a mandate to drive the club forward and see us back in the top flight - possibly with a bit of European competition. He is doing what he believes and what I believe is the what has to be done in todyas footballing environment, thats all. For me the worst of it all is that when the leagues talk about the importanace of fans to theeh game, they are no longer talking about those that go to games, but about those that watch on TV and whose aliegence is fickle...

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Thats life... sorry, but we need to decide what we want and recognise you cant have itboth ways... Football at the top has gone twh way it ahs and it wont change - all you can hope for is an owner who is passionate about the club and recognises its value to fans and community and knows his business onions - in ML we seem to have that - he hows real joy in our success and loooks as ****ed off as any fan when we lose.... for me thats the most important part - sure a system like that in Germany which guarrantees fans being part owners is great but we cant chnage that.

 

Thr problem is quite simple really - the SKY money. SKY dont give a **** aout football - only the overhyped Premiership Brand to market globally to folk to dont go to games - which dwarfs the number of fans that do - to make more money for themselves - so football at the top level is NOT and never will be about fans again in this country - it will be about the clubs brand and how selleable it is - the flip side is that the genuine fans do get the success they crave potentially, but at what price? the clubs clulture?.

 

You can not blame NC for this or ML. We as fans have always demanded success, yet the reality is that that comes now at teh price of having a well managed and slick business strategy and marketing that improves our profile - higher profile, more TV, more revenue, better players, succcess blah blah... Global brand? no, but possibly a global cult following, If Beyer Leverkusen can get to a CL final, with (at teh time) a 22000 cpacity stadium, why not another club? - well in Germany the younger playesr tend to stay with their clubs until around 21-22... so they get a few years success.... hear our kids seem to so obsessed with the celebrity and glamour of big moves before they are developed, there is no real chance of holding onto the kids long enough for them to make an impact on the club success - only their own.

 

I dont know what the answer is, but it not NCs fault - he has a mandate to drive the club forward and see us back in the top flight - possibly with a bit of European competition. He is doing what he believes and what I believe is the what has to be done in todyas footballing environment, thats all. For me the worst of it all is that when the leagues talk about the importanace of fans to theeh game, they are no longer talking about those that go to games, but about those that watch on TV and whose aliegence is fickle...

 

Stop talking sense man! It's very disconcerting on here :-)

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A bit of perspective here - its not like the appointment of a sales and marketing head was the first change, as if the dastardly Cortese has been creaming himself to exploit new revenue streams and is image-obsessed. It's taken well over a year and in that time the footballing fundamentals right down to the youth team and training infrastructure have been the priority.

 

While I'm slightly dubious about marketing people and the transformation of the game, especially the pandering to the fat and fickle silent majority who ONLY watch Sky Sports and think in terms of superstars and the latest FIFA release, Im no Luddite. Marketing and sales are running concerns of all football clubs, just that most equate a marketing or sales campaign with sticking a few badly photocopied flyers under somebody's windscreen wiper or flogging baby bibs emblazened with the club bladge. If we have a professional in charge who can get the best possible deal for the club with any given assets we have (no necessary contradiction with the fans interests), good. If it helps us be self-standing and greater consumer-focus improves responsiveness and communication, preventing misunderstanding, even better.

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Pretty sure I applied to this job.

 

Was an advert via an agency about 2 months ago for a Commercial Manager for a 'major sports club on the south coast'; responsibilities being leading the ticket sales, sponsorship, marketing, corporate stuff. Chucked my CV in speculatively and didn't get anywhere (I don't really have the background tbf).

 

Can't think of too many other places it could have been.

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A bit of perspective here - its not like the appointment of a sales and marketing head was the first change, as if the dastardly Cortese has been creaming himself to exploit new revenue streams and is image-obsessed. It's taken well over a year and in that time the footballing fundamentals right down to the youth team and training infrastructure have been the priority.

 

While I'm slightly dubious about marketing people and the transformation of the game, especially the pandering to the fat and fickle silent majority who ONLY watch Sky Sports and think in terms of superstars and the latest FIFA release, Im no Luddite. Marketing and sales are running concerns of all football clubs, just that most equate a marketing or sales campaign with sticking a few badly photocopied flyers under somebody's windscreen wiper or flogging baby bibs emblazened with the club bladge. If we have a professional in charge who can get the best possible deal for the club with any given assets we have (no necessary contradiction with the fans interests), good. If it helps us be self-standing and greater consumer-focus improves responsiveness and communication, preventing misunderstanding, even better.

 

I suspect his main focus will be the corporate market - I dont think anyone buys teh spin around the lack of a shirt sponser being becaus eit might make the 125 shirt less popular/its for teh fan, its because the contract ran out with flybe and rather than rush in and take a cheap small local sponsor for a few quid, but on a 3 year deal, better to wait until in CCC and get a better high profile sponsor etc etc... + corporate boxes and bookings.

 

I can understand those who look back nostalgically at the dayss of 'true football clubs' being the community life blood - players smoking and drinking in the local bars - its how the game was in this country so it rersonates with many older fans in particular, but we cant go backwards unless we are happy to remain small and in the lower leagues, with teh only glamour being teh odd big FA draw. If thats what we want, then fair enough, but if we want to be back in the top flight adn be reknowned for entertaining football and a club that that is attractive to the better players (within our budget), the sad fact is we need to face the commercial realities of the game which I see you recognise.

 

I have no problem with those who have the opinion that there should be no place for this more aggressive buisness managemnet in football, or the over commercialisation and focus on the airmchair fans etc... in many ways I agree, but what grinds is that these same folk are often the ones screaming for success and demanding greater signings and investment... which is sadly impossible without a strong commercial focus (and lets be honest, woudl we really feel the same about any future success if it was solely based on a huge investment by ML, a la Abramovic?). Its this 'I want it both ways' and the resultant slagging of NC that I find so incredulous...

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Surprised that since the takeover there has not been a word on the use of the stadium for other activities. I thought the club has a license for 3 concerts a year? Perhaps this will be part of the new mans brief.

 

My understanding is that Saints dont own those rights until September of this year I think. It was something to do with the administration and my understanding is that licence was sold off prior to ML taking over.

If September is the date, then I would expect to see a lot of activity with concerts and the like

Edited by Gemmel
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Oh great... a new head of marketing!

Expect everything to be re-branded. Out with the nickname the 'Saints' and in with some focus group nickname. The kit has already changed from the kit we've worn for 120 of our 125 years. All reference to our past and history to be overhauled in favour of themes that would appeal to middle class businessmen from Surrey. I can barely contain my excitement.

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Oh great... a new head of marketing!

Expect everything to be re-branded. Out with the nickname the 'Saints' and in with some focus group nickname. The kit has already changed from the kit we've worn for 120 of our 125 years. All reference to our past and history to be overhauled in favour of themes that would appeal to middle class businessmen from Surrey. I can barely contain my excitement.

 

Poor docker-p

 

You do realise red and white stripes will return next year don't you?

 

Also red and white stripes, black shorts and white socks have been worn for under 40% of Saints history and not the...

 

120 of our 125 years

 

...you claim!

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Also red and white stripes, black shorts and white socks have been worn for under 40% of Saints history...

 

Whilst I am happy with The Sash for the season, by using the whole kit you are being a naughty boy with your stats. We have worn a striped shirt since 1896 (apart from the 10 seasons in the 80's). We have only worn the kit you mention for 10% of Saints history not the 40% you claim.

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